The Force Awakens The Internet
How Star Wars VII: The Force Awakens transformed marketing
"How much do we really need to do?"
Bob Iger
"How much do we really need to do?" asked The Walt Disney Co's Chief Executive, as he lead brainstorming the selling of Star Wars: The Force Awakens. His team responded by unleashing a social media deluge and offline product tie-ins.
The Force Awakens The Internet
This Instagram post, about a year ago, was indicator of the shape of things to come.
The Telegraph also helped awaken the force.
Opening weekend: 64 million people, 140 million reactions
Light Saber
Awaken the Force within by adding Finn's lightsaber to your profile picture.
Posted by Star Wars Movies on Monday, December 14, 2015
Star Wars Easter Egg, Awaken the Force Within, Light Saber Escape
Google Maps
Google Maps X-Wing
Opening weekend: 4.9 million tweets
Offline 'events' to continue online till IX?
See also, "The Force Awakens The Internet"
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