ho are the top 25 network marketing companies? Well, it really depends on how you define “The Top 25…” As you might imagine, the truth can be a bit subjective. For example…
The best-selling car in the World is the Toyota Corolla. Apparently it’s a great car, and yet at the same time is probably not the car of your dreams. Which begs the question, “Does an MLM company deserve a higher ranking simply because more people are involved?”It’s a fair question.
Here’s what we know for sure: Popularity is definitely one of the best ways to determine what’s going on in the marketplace. It plays a part in the movies we see, the music we download, and sometimes even where we invest our money.
How are the Top 25 MLM Companies Decided?
So is “The Top 25…” just an online popularity contest? Not exactly. To make a fair assessment we gave consideration to things that really don’t matter; for instance, 24 of the 25 companies are members of the DSA. And to things that really do matter; like time in business!
In short, we wanted you to know the exact criteria we used in order to select, and then to rank, “The Top 25…” You may agree with our findings, or you may not; we welcome your thoughts and opinions either way. Here’s the Nexera Five-Factor Formula we used to make our selections:
The company must be a self-described Network Marketing, Multi Level, or MLM company.
The company must be in business for at least 10 years as of December 31, 2012.*
The company must have a Google Page Rank – GPR. A scale of 1 to 10 with 10 being best.
The company must have an Alexa Rank – AR. Here the smaller the number the better.
The company must show up in Google Trends – GT. All Regions. Last 12 months.**
The Top 25 MLM Companies
The five factors above are taken into account at the end of each year, and then a ranking decision is made. As of January 1, 2013, The Top 25 Network Marketing Companies are:
Company Time In Business GPR – AR – GT
Amway 1959 – 53 Years 6 – 8,556 – 2.18
Melaleuca 1985 – 27 Years 5 – 10,797 – 0.44
USANA 1992 – 20 Years 6 – 12,424 – 0.44
Nu Skin 1984 – 28 Years 6 – 12,527 – 0.20
Isagenix 2002 – 10 Years 3 – 15,591 – 0.20
Forever Living 1978 – 34 Years 5 – 17,178 – 0.42
Legal Shield 1972 – 40 Years 4 – 18,855 – 0.20
ACN 1993 – 19 Years 6 – 27,301 – 1.12
Herbalife 1980 – 32 Years 5 – 29,151 – 2.24
4Life 1998 – 14 Years 4 – 32,924 – 0.14
Advocare 1993 – 19 Years 5 – 32,943 – 0.14
5LINX 2001 – 11 Years 4 – 34,372 – 0.03
Synergy WorldWide 1999 – 13 Years 3 – 39,323 – 0.01
Arbonne 1980 – 32 Years 5 – 57,636 – 0.66
Xango 2002 – 10 Years 4 – 57,841 – 0.38
Nature’s Sunshine 1972 – 40 Years 4 – 62,661 – 0.01
Morinda
1994 – 18 Years 4 – 70,897 – 0.14
Mannatech 1994 – 18 Years 4 – 75,855 – 0.16
Shaklee
1956 – 56 Years 5 – 83,234 – 0.20
Nikken 1975 – 37 Years 4 – 93,145 – 0.29
Sunrider 1982 – 30 Years 4 – 108,784 – 0.07
Freelife 1995 – 17 Years 4 – 139,510 – 0.03
Neways 1992 – 20 Years 4 – 166,079 – 0.17
Juice Plus (NSA) 1970 – 42 Years 5 – 172,897 – 0.26
GNLD 1958 – 54 Years 4 – 213,549 – 0.07
- Why 10 years? Because that amount of time really seems to matter. For example, according to research, since 1956 thousands of different MLM, Multi Level, or Network Marketing companies have opened their doors; and to date only +/- 50 MLM companies have found a way to celebrate their 10th anniversary and still remain in business today. Now, to be completely fair, we should also point out that each and every company on our list was at one time a start-up company too.
**For purposes of comparing Internet search term interest using Google Trends (GT),all 25 companies were compared to the term, MLM. A score of 1.00 would indicate the same level of Internet search interest; anything above 1.00 more interest, anything below 1.00 less interest.
A few noteworthy points on this list… The only companies considered for this list are U.S.A. based; and if you click on each and every company linked above, what you will not find should be as interesting to you (and as revealing) as what you will find. There are no travel companies, only two technology companies (ACN and 5LINX), just one service company (Legal Shield), and 22 health and wellness companies. Even Amway, whose core product line still includes soap, really got started by way of the wellness revolution! Read this book by Paul Zane Pilzer and you’ll understand why nutrition, weight management, and skincare products continue to drive the trends in the network marketing industry to this day.
Lastly, if the company is publicly traded, and six of The Top 25… are, we have linked their year in business above, in red, over to MarketWatch for a real-time stock quote and other financial information.
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