Waves

Ranked #21 on coinmarketcap.com
Price: $1.97 per coin
Circulating Supply: 100 million coins
24 Hour Daily Volume: $1.6 million
Market Cap: $196 million

From what I’ve read during my research, Waves Platform certainly seems to value mainstream adoption and aims to help cryptocurrency achieve this by:

* Providing a user-friendly interface

* Acting as a gateway for fiat currencies like USD, EURO, and Chinese Yuan.

* Waves a decentralized exchange called Dex that you can use to trade Bitcoin, Ethereum and other alt coins for tokens on the waves platform.

Of course the benefit of a decentralized exchange is that there are no centralized servers that are a target for hackers

* Create your own custom tokens, thus essentially launching your own cryptocurrency.

Think of it as a voucher to be redeemed by an interested party in exchange for a good or service that you will provide them. I think Waves has a chance to shift how the general public sees cryptocurrency.

Here’s a few examples of the wide variety of individuals and businesses who have used Waves Platform to issue their own tokens:

Incent

A company based in Australia that is helping companies in the Incent Network to provide their customers with loyalty rewards through their token on Waves Platform. This token can then be redemmed at any retailer also on the Incent Network, or it can be traded for other crypto or fiat currencies.

Zrcoin

Is the first ever commodity-backed blockchain option for Synthetic Zirconium Dioxide Concentrate. Making this token far less susceptible to the volatility often found in cryptocurrencies.

MobileGo

This company uses their tokens to reward their users for their participation and loyalty.

Additional Reading/Sources:

Waves Website
Waves Projects
Forbes Article
BitcoinMagazine Article
Incent Website
ZRCoin Website
MobileGO Website