Investopedia
A security that tracks an index, a commodity or a basket of assets like an index fund, but trades like a stock on an exchange. ETFs experience price changes throughout the day as they are bought and sold.
The simplest explanation I could give someone who is not interested in learning about these financial products is a lot simpler. Think of an pool of investment, many companies, many investors, getting their funds together into one common pool. The ownership of this pool is split into shares, and these are traded in the same way all stocks are.
This simple shift would allow traditional investors, like the ones who deal with Ameritrade or E*Trade for example, to invest in cryptocurrencies without having to learn wallets, encryption, ledgers and all the technological challenges most investors on the world stage have absolutely no interest in learning. (at the moment that is)
More Liquidity
The logic here is very simple. The more people who engage on a market, the more liquid the market is effectively. On ramps for crypto like Coinbase, Gemini and possibly Bittrex in the near future are possibly not enough to service the whole world. Competition, and ease of access are things absolutely necessary for cryptocurrencies to reach mass adoption.In simple terms the two upcoming ETFs would allow absolutely anyone comfortable with buying stock, to participate of Bitcoin painlessly.
Less volatility
This assessment is possibly more speculative, but the argument is sound. Normally in traditional investing there is a heftier number of long term investors over the short speculative day traders. Hopefully this modus operandi would continue to be so even when it enters the extremely volatile world of cryptocurrencies.
We can also assume other financial products will be developed to facilitate long term investing. But of course at the moment options or other common products one would expect are not being discussed.
The comparison to Gold
Is very interesting to me, because if you do some digging some of the challenges gold had to endure prior to its "bull run" are very similar to what Bitcoin is facing with today.
Before Gold's ETF launch many traditional investors sat on the sidelines waiting for it to get easier. They could buy gold, store it and what not, but the cost of storage, transport and even knowing where to buy was a market for people who really wanted to become specialists. Drawing the parallels is not hard at all, wouldn't you say?
I'm sure there will be people on both sides of the conversation, those who like me are feeling pretty good about this, and those who are upset regulation is sure to creep up some more. However, anyone who transacts in honesty should be able to recognize the potential of the shift.
Other posts by yours truly
• Has anyone even asked Ned? - Steemian Festivals - SteemFest 3 Dilema
• Random thoughts on the futile quest of spammy comments
• Steem Abuse - Finding Patient 0
• Another way to look at it - HODLing assistance series
• The Advantage of Steem - HODLing Assistance Series