Hello VENturians and VETerans, welcome. I'd like to take a moment to clarify what Vechain means when they say "rebranding" and what the recent announcement means going forward.
What's up with this rebrand?
First, and to nip this in the bud, "rebrand" means more than a new logo, website, color scheme, etc. They aren't using a five-dollar word like "apotheosis" lightly. By rebrand, they really mean a comprehensive overhaul of what Vechain means as a product and service. If anything, rebrand is misleading because the scope is too small. The scope of Vechain Thor is well beyond its predecessor, Vechain (classic); they're so much more than a product tracking service. Vechain Thor is Enterprise grade Ethereum.
A better word would be "transformation". Vechain is transforming, in philosophy, service, and scope, into Vechain Thor. We'll know more about what this transformation entails as more details are released throughout the rest of January and February.
The crypto community believes, incorrectly, that this rebrand is analogous to NEO's new logo, website, and color scheme. Apotheosis is much, much more than that. It's Vechain, the only chain, becoming perfect. At least, that's how the Vechain team sees it and we should take them seriously. If you're expecting something trivial, like a new trademark, think bigger.
So, what was the announcement about?
Vechain intended to celebrate Apotheosis with a party, roundabouts mid-January. This message got garbled and recycled throughout the internet and people were certain there would be a "rebranding" event on January 15th. The announcement quashed those rumors and tried to clarify the ambitious scope of Apotheosis.
This is more than a change in logo or name. What VeChain Thor is becoming is
more extensive than what many foresaw when we announced a rebrand.
Simply: They had to delay the party. The process of Apotheosis is underway, as it has been, and cornerstone dates have not been changed.
It’s important to note that the development of VeChain Thor as a platform and
ecosystem continues, on schedule, and we’re excited to bring news to you soon
of its progress.
The party was delayed for a couple of bullish reasons. First, since they began marketing in December, Vechain has gotten a lot of new business. More than anticipated. Obviously a good thing, even if it forces a few scheduling upsets. Business comes before play. We as investors should be thankful for this; over the long term, clients matter more than celebrations.
This is done through continued conversations with existing customers
coming off NDAs for appropriate release and implementation schedules, as well
as working with additional government agencies on similar matters.
Second, an unexpected - and unexpectedly large - project came up that convinced them a delay would be worthwhile. From the announcement, it's clear this project is expanding the scope of Vechain Thor beyond what they had originally envisioned. We don't know what it is, but if it was worth delaying their party it must be significant.
Our clientele continues to expand through the support of DNV GL and PwC.
This influx of customers has required us to extensively work on something far
more paramount in the same timeframe. This move establishes additional value
to VeChain Thor, and the reallocation of resources and event schedules enables
new dynamic strategic capabilities.
With the fresh business and expanding scope of Vechain, the original Singapore venue was too small. This is a minor logistical setback and, in a way, Vechain is the victim of its own success. They always knew they had a winning product; they under-anticipated how explosive it would be.
So what can we expect?
Only good things. The party will happen on February 26th and it will be awesome. They hinted at fresh partnership announcements as clients roll off NDA, plus whatever else they planned to fire off since the original Apotheosis: The Beginning press release. The scope and ambition of Vechain is just coming into view and it promises to be massive.
The best way to take advantage of any price reduction, however brief, is to buy more VEN. Naturally.
For anyone priced out of masternodes, now is your chance. The only reason VEN is not astronomically expensive is because Apotheosis isn't complete. If you want to invest in the future, hurry. The future won't wait.
TL;DR: Vechain is gonna change, its change is gonna be more than you expect, and expect great things