"May all the ore ókó (grooms men) prostrate before the family of the bride and ask for permission to receive her into the family"
Here comes the day. The long awaited event, couples have made all possible preparations before this day because weddings are supposed to be phenomenal. Weddings of African descent has been categorized as an economy of its own.
In the western regions of Nigeria, parties and notably weddings are called 'OWAMBE'. Owambe is a culture, it is a way of life. From its unique Live band music to the steamy hot aroma of meals (Nigerian jollof) filled in the venues definitely makes this phenomenon enthralling.
I've been privileged to benefit from the lucrative demands of owambe parties. The elegant attire appearance of the groom and his men are very salient in ensuring that the day is as colorful as it should be.
This is one of my works from mid August 2017
This was done for another client in April 2018 >
We also added color to this wedding in the city of Lagos earlier in February 2018 >
Projects like this and many more make us fashion designers relevant in the game as these 'owambes' are the highest demands in the fashion industry in Nigeria 🇳🇬 today.
Fashion is unique to various cultures in Africa. These Agbadas with Fila or abeti aja (Yoruba names for cap and dog ears caps) were first worn according to history in Mali 🇲🇱 and Ghana 🇬🇭 by the Islamic Tukulors, Mande and Songhai people of the 8th-century...
I hope to talk more in depth about African fashion and culture in subsequent posts.
Do enjoy your day! #introduceyourself