Happy weekend Steemians! I've got a fun one for this episode – How to incorporate the word “gangster” in your everyday vocabulary.
Subverting a Social Representation
Just like in english, the Korean word for gangster “Kkang-peh” (깡패) isn't the most positive of terms. In Korean the word specifically means “hoodlum” and is synonymously used with imagery of old-type gang members that were prevalent in early South Korean development.
Parents use the term as more of a warning to children. “You need to study and turn out like these other Kkang-peh.” The word is employed as an abstract warning for those who aren't diligent, waste time, and live aimlessly. Needless to say, the Korean image of success is the complete opposite of what a gangster is.
But of course, South Korean society is diversifying at an alarming rate and many are tired of the reticent, tight-collared, and studious expectation for general society. What better way to push back other than re-imagining the use of the word Kkang-peh in daily life?
Aspiring to Gangsterism
I was amazed to discover that Koreans don't use “gangster” to describe a type of person. Instead, it's become a way to describe something impressive!
Tomorrow, I'll go into the specifics of how the term is precisely used in daily life but until then, here are some snapshots of the fun ways Kkang-peh ---
비주얼 깡패 – Visual Gangster
맛 깡패 – Taste Gangster
어깨 깡패 – Shoulder Gangster
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