That's the first English phrase most Japanese people learn. It's something everyone knows instinctively and nostalgically. Sort of like, "Jack fell down and broke his crayon." "It's crown!!!11" you understandably reply! This is the kind of word play going on in Pen Pineapple Apple Pen. Oh haven't you heard? It's the new infectious tune. It's a great little earwig that burrows down so deeply that it evicts Who Let the Dogs Out from it's comfy brain-home.