On exploring the second largest city syndrome in Scandinavia: How to use the muscles to be the best!

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You know, Denmark has Copenhagen and Aarhus, Sweden has Stockholm and Goeteborg, and Norway has Oslo and Bergen. This is the capital in the country in relation to the second largest city in the same country. And it is special to be number two, and any city being number two, wants to be the largest city in the country in question.

We can count the number of inhabitants from place to place. People are sometimes clustering themselves around some cities, and other times they are spreading, but there are always clustering effects, and people living together and working close to each other. And every firm is about branding, and having the strongest and most visible brand of all the brands that we find on the planet.

You know, the capitals we have in Scandinavia today, have not always been the capital through all the actual history of the country we are within, either just being there, or thinking about being there, and such is it with humans. We determine whether we want to meet up, rather than we want to be in our own place at home or together with family and friends. So, can anyone determine our lives? We determine ourselves our choices, and we are appreciating that people love us, give good advice, and recommend us for potential employers! It is good to have a strong and positive reputation, and this reputation is coming from information and from experiences.

There is status about being the greatest and biggest city in history, and about being the best city through all times. And this is about identity to the cities, and to be visible and strong and giving a good and remarkable brand image through the history with all the kinds of people visiting the cities in question.

In general, Scandinavia denotes Norway, Sweden, and Denmark. The term Norden refers to Denmark, Finland, Iceland, Norway, and Sweden. These form a group of countries having affinities with each other and are distinct from the rest of continental Europe.

In earlier times, Bergen has been the capital in Norway. And in Denmark, Aarhus is the capital of culture, and the city is still getting that reputation from many angles. And Goeteborg has been the capital of smart tourism in Scandinavia, and many of us have been many times in these cities in Scandinavia, and we still like to be there, and imagine that we are there. So, thinking and implementation of choices go hand in hand.

So, the cities in Scandinavia are about getting the geography, and being travelling from place to place, and we can be at all the small places, and all the big places. And firms in Scandinavia are about thinking to be big, and to treat the markets that are domestic and international in their ways of being.

So, what is the problem for any city of being seeded as number two, being the second largest city in the country of all the cities and towns that you can find in that specific country? You know, every city wants to be the BEST, and this syndrome of being second best, is not a situation we have have forever and ever to get maximum satisfaction in all ways in all places and in all kinds of rooms.

So, being the best and most visible city with all kinds of culture, activities, pleasure, utility and inspiration, that is what we want to as Avis is saying: «We are number two, but we will try even harder!». So, we are hating the situation of not being the BEST, and we should be as good as possible in many ways in the cities where we are from time to time.


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Sverre Larsen

Kristiansand, Norway


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