This is How K-pop Idol Fans Celebrating Their Idols' Birthdays
Have you ever seen this kind of advertisement at the subway station?
This is a public birthday advertising of k-pop idol.
Birthday advertising started for celebrating idol's birthday from their fans, and in recent years, it has been extended to as well as subway billboards, movie theaters, cafe pager, limousine buses, and YouTube advertisements etc.
Cafe pager advertising
Youtube advertising
Most of the idol birthday ads are made through the advertising agency. The advertising industry is paying attention to this as one market. According to the advertising industry, it has expanded by foreign fans' participation. More than 50% of the request is from foreign fans' these days, especially Chinese fandom is the biggest client.
Recently, Tzuyu who is a member of the K-pop girl group Twice, her birthday ad was on Times Square building in New York by her Chinese fan. The billboard advertisement of Times Square which is mainly advertising from a big company such as Samsung or Apple is $100,000 a day.
JYP Entertainment, which Twice’s agency, says that it does not accept such as gifts and money other than hand letters. Because of that, fans are giving gifts to idols by indirect means such as advertising or donations.
I have not really been into K-pop idol so far, so it's a bit difficult to understand their culture. But for fans, Idol's birthday is only once a year so it’s like a holiday. I think it's fascinating that K-pop fans are celebrating their idols birthday in this way!
What do you guys think about this?
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