“There is something about words. In expert hands, manipulated deftly, they take you prisoner. Wind themselves around your limbs like spider silk, and when you are so enthralled you cannot move, they pierce your skin, enter your blood, numb your thoughts. Inside you they work their magic.” ― Diane Setterfield, The Thirteenth Tale.
If I told you that there’s a lot of calculated efforts and refined thoughts behind Donald Trump’s speeches, you would probably think that I’m joking.
Mainly because of his strong penchant towards repeating simple yet aggressive words. Plus, being a complete voluntarist, I couldn’t possibly endorse neither Trump nor Clinton.
But this is not what this post is about. This isn’t about criticizing them either. This is about a wildly successful sales technique that may very well explain why we humans, are often ruled by the preaching class.
You Don’t Bring a Sword to a Words Fight
Scott Adams, world renowned hypno-analyst, wrote in great lengths about Donald Trump speeches and his crowd-management techniques. While there are several “secret weapons” to analyze and persuasion techniques to dissect.
I decided I to keep it simple today and exclusively turn the spotlight on what is probably the most successful sales technique that one could see these days.
The funny part however, is that this technique is rarely ever used to sell a tangible product than one can touch, rather strong feelings, or simple ideas no matter how inconceivable they may seem at first. And if you don’t believe me, just remember that most civilizations in human history were run by highly skilled salesmen that sold the public stories that defy every single law of the universe.
It’s not that the insane have overrun the asylum, the insane were always in charge since the beginning.
“Once there was only dark. If you ask me, the light’s winning.” – True Detective.
If you want to see the man behind the mask, the wizard behind the curtain, then I think that you will absolutely enjoy this video.
Warning: A Red Pill moment may be coming your way.
