This must be a first...
A company that willingly brings you in the backstage of it's marketing to give you insights on how things are going. How refreshing! Almost 2 months ago @steemitblog announced that I was going to lead the Facebook marketing outreach for steemit.com...it is an honor and a particularly exciting job the last 2 weeks!
From now on, I will do my best to bring you a Facebook report every week to detail the progress of our outreach on Facebook every Sunday. (unless I do not have access to a computer that day)
But Why?
Steemit is unique because the people who hold STEEMPOWER are "co-owners" in the platform. We all benefit from the success of our marketing outreach. By giving insights, I believe we can all feel more confident in the value of our investment. Finally, it also keeps me accountable for RESULTS.
Let's get into the meat and potatoes...
Part 1 - Page Likes
Building our facebook fan count is very high on my list of priorities. My goal is to grow our page so that we compete with reddit fanpage in terms of engagement and size.
Strategy
Now that our fan count is increasing and the engagement level is high in comparison to the size, I will start posting more than once a day. It's something I have to carefully balance. If the number of post increase but the engagement level decrease, it could be bad for the page. But if I can increase the amount of posting AND increase the engagement, we could see the amount of fans increase rapidly.
Part 2 - Sign-Ups Via the Page
To date we've had 252 people sign-up to Steemit.com via the sign-up button! That's great news. It means that some people saw an article about us, visited our page and cared enough to want to sign-up.
Part 3 - Metrics I focus on growing
I am keeping an eye of those metrics and this is what I am going to use to keep me accountable from week to week on for the facebook report. My goal is to always keep that data in the green for the community! :-)
Part 4 - The Bulk of my time on Facebook
You wouldn't believe the amount of Facebook messages I have been receiving this week. I calculate an average of 10-20 messages per day. I have to admit, it's getting a little tiresome sometime but this is business that must be taken care of. Lots of journalist and reporter coming forward asking for interviews. (The CoinTelegraph article of this morning came as a result of a facebook conversation)
More Insights?
More in-depth insights in terms of demographics & psychographic of our fans will be available once we reach the 1000 fans. This information should be available to you on the next Facebook Report.
Conclusion
Managing this page takes a lot of my time (especially all the customer support request and the messaging back and forth). Your upvote on this article is very much appreciated and will keep me motivated to bring the Steemit marketing on facebook to the next level.
But Most of All...
