A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Wikipedia
Branding is the process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers . Businessdictionary.com
When people come across the term "brand"/"branding" what comes to their mind is businesses, products, services,goods, no, I'm not focusing on any of the mentioned, I'm not talking on coca cola as a brand or Pepsi, but you.
As an individual, it's important you know you're a brand, realizing this is the first step to building yourself as a brand.
Personal branding has to do with establishing and promoting what you stand for.It is your way of showing your skills, and expertise to your audience, and the world in general.
http://www.higher-education-marketing.com/blog/school-branding
Believe in your brand. The moment you know why you're in existence as a brand, you're close to building a brand that is successful, meaningful, and purposeful. You should know why you're doing what you're doing,that's the driving force that'll push you into achieving. So many great dreams have died, due to lack of believe. Some started, and stopped halfway because they stopped believing. The vision is there, but the person who is to actualize the vision is so scared the vision is too big he might never be able to actualize it, and he dumps it by wayside. You should believe in your brand so much, you'll do anything in your power to make it a success. Before the wright brothers Richard Pearse of Waitohi, New Zealand, made efforts at building an aircraft, I'm sure the reason why we don't get to hear of him is because he stopped halfway. Believe so much in your brand others start to believe in you. You'll only be heard of, if you're successful.
The reason companies package their goods, is because they want to make it more attractive for the consumers to buy. As a brand, it's the way you present yourself, you'll be patronized. "You're adressed the way you're dressed, it may sound cliche, but this is very important. You really don't know where you'll find that million dollar client, you don't know where you'll meet that long dream business opportunity, first impression matters hence you wouldn't want to appear looking like a bag of beans. Package yourself.
It's important you carve a niche for yourself. Know what your brand represents, and gain the necessary skill, and knowledge to make you stand out in that field. Be known for a particular thing, do not be the Jack of all trades and master of none. Seek growth, learn new things, find ways to better yourself. Be a force to be reckoned with.
The reason businesses persistently throw their adverts at you, is because they want their products to be the first thing that comes to your mind when you go to the mall to shop. They understand they have competition, and see the need to always step up their game if they don't want to be overtaken. As an indivual, you should also understand this, there'll be competition, there's always competition, and no one will be willing to settle for a mediocre, no client will spend his money just to get services that are below standard. You might not have the necessary finance to sponsor such ads, but your jobs could speak for you. Be an expert in your field. Be so good, people have no choice but to patronize you. Let your name be the first that comes across people's minds, when they are asked for recommendation.
Building your brand as a person isn't a day job, it takes hard work,patience, persistency,and intellect. Operah Winfrey did not just start her show in day, Taraji P. Henson did not just rise to fame, Bill gates, did not wake up one morning, and top the world richest men list, this is a process, a process that takes a whole lot of time, commitment, and effort. Be careful not to get involved in anything that will soil your image.Be persistent in building your brand, one day the world will celebrate you.
http://www.picturequotes.com/consistency-quote-3-picture-quote-613211
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