114 Benefit-Selling and Action-Driven Words for your Sales & Marketing Copies

Tired of using the same words over and over again to market your products or services? Over-used words like improve, enhance, learn or discover. While those words are great, it’s a good idea to switch around, not just to show variety, but to better boost the benefits too.

For example, if you were to look at how we write the benefits of attending our Zero-Budget LinkedIn Marketing workshop, it goes something like this:

  • Optimise your profile for searches and rank high in LinkedIn SEO
  • Expand your connections exponentially with highly effective tools and hacks
  • Sexify your profile to attract the right target market
  • Strategise your contents to build brand and nurture your connection
  • Leverage on low-cost (mostly free) resources to boost your professional presence
  • Design persuasive sales outreach campaigns and increase your profits
  • Become an All-Star LinkedIn Marketer

Or our Email Marketing INTENSIVE:

  • Identify your right market segments and untapped business opportunities that you had never thought of before
  • Produce effective emails campaigns that connects with your target audience
  • Structure your emails for maximum effectiveness – psychologically and emotionally
  • Learn how to tap on simple content generation strategies so you won’t run out of topics to write on
  • Leverage on proven email templates for different stages of your sale cycle
  • Utilise free (or really low cost) tools to increase sales engagement by over 100%
  • Enhance your copywriting skills so you can sexify even the most boring products and services
  • Deploy an email marketing system to broadcast mass emails to all your prospects and clients
  • Improve email campaign performance with various tracking and optimisation tips

Better still, those words are usually action-driven, which by using it we know it will stimulate, well, action!

So here’s a little list that I’ve created, referred to, added-on and used over the years when I’m trying to write my sales copies and marketing materials. It’s a long, and definitely growing list, so you may want to check back once in a while.

  1. Accelerate
  2. Accentuate
  3. Accomplish
  4. Achieve
  5. Acquire
  6. Adapt
  7. Advance
  8. Allure
  9. Amaze
  10. Amplify
  11. Analyze
  12. Animate
  13. Appeal
  14. Application
  15. Aptitude
  16. Artistic
  17. Aspire
  18. Attain
  19. Attract
  20. Augment
  21. Be empowered
  22. Be equipped
  23. Be inspired
  24. Become
  25. Benefit
  26. Boost
  27. Challenge
  28. Charm
  29. Co-Construct
  30. Co-Create
  31. Communicate
  32. Create
  33. De-Construct
  34. Deploy
  35. Design
  36. Develop
  37. Discover
  38. Dispel
  39. Easily
  40. Effectively
  41. Eliminate
  42. Emphasize
  43. Empower
  44. Energize
  45. Enhance
  46. Entertain
  47. Equip
  48. Expand
  49. Experience
  50. Fortify
  51. Gain
  52. Generate
  53. Genuine
  54. Get
  55. Get Rid
  56. Glamourize
  57. Gracefully
  58. Groove
  59. Ground
  60. Grow
  61. Guarantee
  62. Guide
  63. Identify
  64. Impact
  65. Improve
  66. Increase
  67. Influence
  68. Initiate
  69. Innovatively
  70. Inspire
  71. Instill
  72. Jump-start
  73. Kick-start
  74. Know
  75. Learn
  76. Leverage
  77. Map
  78. Master
  79. Natural
  80. Neatly
  81. Nice
  82. Nimble
  83. Nourish
  84. Nullify
  85. Nurture
  86. Obtain
  87. Organise
  88. Optimize
  89. Positively
  90. Powerfully
  91. Practice
  92. Produce
  93. Profit
  94. Protect
  95. Pull
  96. Quickly
  97. Rapidly
  98. Re-Construct
  99. Re-Create
  100. Realign
  101. Reconnect
  102. Revolutionalize
  103. Secure
  104. Sensationalize
  105. Sexify
  106. Solid
  107. Strategize
  108. Strengthen
  109. Structure
  110. Study
  111. Uncover
  112. Understand
  113. Utilise
  114. Wonderfully

*Phew, that is LONG! *

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