Tired of using the same words over and over again to market your products or services? Over-used words like improve, enhance, learn or discover. While those words are great, it’s a good idea to switch around, not just to show variety, but to better boost the benefits too.
For example, if you were to look at how we write the benefits of attending our Zero-Budget LinkedIn Marketing workshop, it goes something like this:
- Optimise your profile for searches and rank high in LinkedIn SEO
- Expand your connections exponentially with highly effective tools and hacks
- Sexify your profile to attract the right target market
- Strategise your contents to build brand and nurture your connection
- Leverage on low-cost (mostly free) resources to boost your professional presence
- Design persuasive sales outreach campaigns and increase your profits
- Become an All-Star LinkedIn Marketer
Or our Email Marketing INTENSIVE:
- Identify your right market segments and untapped business opportunities that you had never thought of before
- Produce effective emails campaigns that connects with your target audience
- Structure your emails for maximum effectiveness – psychologically and emotionally
- Learn how to tap on simple content generation strategies so you won’t run out of topics to write on
- Leverage on proven email templates for different stages of your sale cycle
- Utilise free (or really low cost) tools to increase sales engagement by over 100%
- Enhance your copywriting skills so you can sexify even the most boring products and services
- Deploy an email marketing system to broadcast mass emails to all your prospects and clients
- Improve email campaign performance with various tracking and optimisation tips
Better still, those words are usually action-driven, which by using it we know it will stimulate, well, action!
So here’s a little list that I’ve created, referred to, added-on and used over the years when I’m trying to write my sales copies and marketing materials. It’s a long, and definitely growing list, so you may want to check back once in a while.
- Accelerate
- Accentuate
- Accomplish
- Achieve
- Acquire
- Adapt
- Advance
- Allure
- Amaze
- Amplify
- Analyze
- Animate
- Appeal
- Application
- Aptitude
- Artistic
- Aspire
- Attain
- Attract
- Augment
- Be empowered
- Be equipped
- Be inspired
- Become
- Benefit
- Boost
- Challenge
- Charm
- Co-Construct
- Co-Create
- Communicate
- Create
- De-Construct
- Deploy
- Design
- Develop
- Discover
- Dispel
- Easily
- Effectively
- Eliminate
- Emphasize
- Empower
- Energize
- Enhance
- Entertain
- Equip
- Expand
- Experience
- Fortify
- Gain
- Generate
- Genuine
- Get
- Get Rid
- Glamourize
- Gracefully
- Groove
- Ground
- Grow
- Guarantee
- Guide
- Identify
- Impact
- Improve
- Increase
- Influence
- Initiate
- Innovatively
- Inspire
- Instill
- Jump-start
- Kick-start
- Know
- Learn
- Leverage
- Map
- Master
- Natural
- Neatly
- Nice
- Nimble
- Nourish
- Nullify
- Nurture
- Obtain
- Organise
- Optimize
- Positively
- Powerfully
- Practice
- Produce
- Profit
- Protect
- Pull
- Quickly
- Rapidly
- Re-Construct
- Re-Create
- Realign
- Reconnect
- Revolutionalize
- Secure
- Sensationalize
- Sexify
- Solid
- Strategize
- Strengthen
- Structure
- Study
- Uncover
- Understand
- Utilise
- Wonderfully
*Phew, that is LONG! *