334 Types of emotions you can use in your marketing materials

When it comes to marketing, your ability to connect with your target audience will determine the success of your marketing campaigns. And since your prospects are humans (I hope), you are dealing with creatures of emotions.

By incorporating emotions into your marketing copy, your readers will feel a deeper sense of connection, because you understand them.

A few examples are:

Are you constantly worried about your deteriorating health?

When you look at the declining sales figures, do you get overwhelmed with a strong sense of uncertainty?

Do you want peace of mind knowing your insurance policies are going to keep you and your family safe?

So in this post, I'll try to list down all the emotions, separated by positive and negative ones, which you can use.

While not all the words are considered emotions, they do invoke emotions, so I added them too. You may notice some that are similar, but let's just say I like Thesauruses. :)

Positive Emotions

  1. Affectionate
  2. Amazed
  3. Amazing
  4. Amused
  5. Appreciated
  6. Appreciative
  7. Attached
  8. Beautiful
  9. Bold
  10. Brave
  11. Calm
  12. Capable
  13. Captivated
  14. Challenged
  15. Charmed
  16. Cheeky
  17. Cheerful
  18. Cherished
  19. Childlike
  20. Compassionate
  21. Contented
  22. Crazy (about)
  23. Curious
  24. Delighted
  25. Desired
  26. Determine
  27. Devoted
  28. Dominant
  29. Eager
  30. Ecstatic
  31. Elated
  32. Elevated
  33. Enchanted
  34. Energetic
  35. Enjoy
  36. Excited
  37. Faithful
  38. Fascinated
  39. Flirtatious
  40. Focused
  41. Fond
  42. Freed
  43. Freedom
  44. Full
  45. Gay
  46. Generous
  47. Giving
  48. Grateful
  49. Gratified
  50. Groovy
  51. Grounded
  52. Happy
  53. Heavenly
  54. Helpful
  55. Heroic
  56. High
  57. Honoured
  58. Hopeful
  59. Hopeless
  60. Humbled
  61. Hungry
  62. Impressed
  63. Incredible
  64. Infatuated
  65. Inspired
  66. Invincible
  67. Joy
  68. Joyous
  69. Keen
  70. Lively
  71. Lustful
  72. Motivated
  73. Outstanding
  74. Overjoyed
  75. Passionate
  76. Peaceful
  77. Pleasant
  78. Pleased
  79. Pretty
  80. Proud
  81. Relaxed
  82. Relieved
  83. Respected
  84. Rewarded
  85. Righteous
  86. Safe
  87. Satisfied
  88. Settled
  89. Sexy
  90. Silly
  91. Superior
  92. Tenacious
  93. Thirsty
  94. Thrilled
  95. Tolerant
  96. Touched
  97. Trusting
  98. Unique
  99. Valued
  100. Wanted
  101. Wonderful
  102. Youthful
  103. Zany
  104. Zestful

Negative Emotions

  1. Abandoned
  2. Abused
  3. Adamant
  4. Adrift
  5. Afraid
  6. Aggravated
  7. Alarmed
  8. Alienated
  9. Alone
  10. Anger
  11. Anguish
  12. Annoyed
  13. Anxious
  14. Apologetic
  15. Appalled
  16. Apprehensive
  17. Ashamed
  18. Awful
  19. Awkward
  20. Baffled
  21. Belittled
  22. Betrayed
  23. Bitchy
  24. Bitter
  25. Blue
  26. Bored
  27. Bugged
  28. Burned up
  29. Careful
  30. Challenged
  31. Chaotic
  32. Cheapened
  33. Cheated
  34. Choked
  35. Cold
  36. Companionless
  37. Competitive
  38. Complete
  39. Confounded
  40. Confused
  41. Cranky
  42. Criticised
  43. Cruel
  44. Crushed
  45. Cut off
  46. Damaged
  47. Deceitful
  48. Defensive
  49. Degraded
  50. Dejected
  51. Depreciated
  52. Depressed
  53. Deserted
  54. Despair
  55. Desperate
  56. Destroyed
  57. Devastated
  58. Different
  59. Disappointed
  60. Discarded
  61. Discontented
  62. Discouraged
  63. Distant
  64. Distasteful
  65. Distracted
  66. Disturbed
  67. Dizzy
  68. Dominated
  69. Down-graded
  70. Dried up
  71. Dumbfounded
  72. Embarrassed
  73. Empty
  74. Enraged
  75. Envious
  76. Estranged
  77. Exhausted
  78. Exposed
  79. Faithless
  80. Fear
  81. Fear of Missing Out
  82. Fed up
  83. Fidgety
  84. Foolish
  85. Forsaken
  86. Frightened
  87. Frustrated
  88. Furious
  89. Galled
  90. Grief
  91. Grim
  92. Grouchy
  93. Guilty
  94. Gullible
  95. Haggard
  96. Hate
  97. Heated
  98. Homesick
  99. Hopeless
  100. Horrible
  101. Horrified
  102. Hostile
  103. Humiliated
  104. Hungry
  105. Hysterical
  106. Ill-equipped
  107. Ill-tempered
  108. Impaired
  109. Impatient
  110. Important
  111. Incapable
  112. Incomplete
  113. Indecisive
  114. Infuriated
  115. Injured
  116. Injustice
  117. Insecure
  118. Insignificant
  119. Intense
  120. Intimidated
  121. Irritated
  122. Isolated
  123. Jealous
  124. Jumpy
  125. Lack of respect/Disrespected
  126. Lack of self-esteem
  127. Lack of trust
  128. Lazy
  129. Let down
  130. Lonely
  131. Low confidence
  132. Lustful
  133. Mad
  134. Maligned
  135. Marginalized
  136. Marred
  137. Mean
  138. Melancholy
  139. Miserable
  140. Misunderstood
  141. Mocked
  142. Moody
  143. Mortified
  144. Mournful
  145. Narcissistic
  146. Naughty
  147. Neglected
  148. Nervous
  149. Obnoxious
  150. Odd
  151. Oppressed
  152. Ostracised
  153. Outcast
  154. Outraged
  155. Pain
  156. Panicked
  157. Paralyzed
  158. Persecuted
  159. Petrified
  160. Pissed
  161. Pity
  162. Powerless
  163. Pressured
  164. Provoked
  165. Punished
  166. Puzzled
  167. Queer
  168. Rattled
  169. Regretful
  170. Rejected
  171. Reluctant
  172. Remorseful
  173. Resentful
  174. Ridiculed
  175. Sad
  176. Scared
  177. Shaken
  178. Shaky
  179. Sheepish
  180. Shocked
  181. Shy
  182. Side-lined
  183. Sinful
  184. Solemn
  185. Sorrowful
  186. Sorry
  187. Speechless
  188. Spiteful
  189. Stubborn
  190. Stuffed
  191. Stunned
  192. Stupid
  193. Suppressed
  194. Taken for a ride
  195. Taken for granted
  196. Taken-aback
  197. Tearful
  198. Tempted
  199. Tensed
  200. Threatened
  201. Thwarted
  202. Ticked off
  203. Timid
  204. Tired
  205. Tortured
  206. Trapped
  207. Troubled
  208. Uncherished
  209. Uncomfortable
  210. Uneasy
  211. Unfair
  212. Unhappy
  213. Unimportant
  214. Uptight
  215. Used
  216. Useless
  217. Vengeful
  218. Vindictive
  219. Violet
  220. Vulnerable
  221. Wary
  222. Weak
  223. Weary
  224. Whiney
  225. Wicked
  226. Withdrawn
  227. Worthless
  228. Wound Up
  229. Wrecked
  230. Wronged

Sorry that there are more negative emotions than positives ones. Cheer up!

H2
H3
H4
3 columns
2 columns
1 column
4 Comments