When it comes to marketing, your ability to connect with your target audience will determine the success of your marketing campaigns. And since your prospects are humans (I hope), you are dealing with creatures of emotions.
By incorporating emotions into your marketing copy, your readers will feel a deeper sense of connection, because you understand them.
A few examples are:
Are you constantly worried about your deteriorating health?
When you look at the declining sales figures, do you get overwhelmed with a strong sense of uncertainty?
Do you want peace of mind knowing your insurance policies are going to keep you and your family safe?
So in this post, I'll try to list down all the emotions, separated by positive and negative ones, which you can use.
While not all the words are considered emotions, they do invoke emotions, so I added them too. You may notice some that are similar, but let's just say I like Thesauruses. :)
Positive Emotions
- Affectionate
- Amazed
- Amazing
- Amused
- Appreciated
- Appreciative
- Attached
- Beautiful
- Bold
- Brave
- Calm
- Capable
- Captivated
- Challenged
- Charmed
- Cheeky
- Cheerful
- Cherished
- Childlike
- Compassionate
- Contented
- Crazy (about)
- Curious
- Delighted
- Desired
- Determine
- Devoted
- Dominant
- Eager
- Ecstatic
- Elated
- Elevated
- Enchanted
- Energetic
- Enjoy
- Excited
- Faithful
- Fascinated
- Flirtatious
- Focused
- Fond
- Freed
- Freedom
- Full
- Gay
- Generous
- Giving
- Grateful
- Gratified
- Groovy
- Grounded
- Happy
- Heavenly
- Helpful
- Heroic
- High
- Honoured
- Hopeful
- Hopeless
- Humbled
- Hungry
- Impressed
- Incredible
- Infatuated
- Inspired
- Invincible
- Joy
- Joyous
- Keen
- Lively
- Lustful
- Motivated
- Outstanding
- Overjoyed
- Passionate
- Peaceful
- Pleasant
- Pleased
- Pretty
- Proud
- Relaxed
- Relieved
- Respected
- Rewarded
- Righteous
- Safe
- Satisfied
- Settled
- Sexy
- Silly
- Superior
- Tenacious
- Thirsty
- Thrilled
- Tolerant
- Touched
- Trusting
- Unique
- Valued
- Wanted
- Wonderful
- Youthful
- Zany
- Zestful
Negative Emotions
- Abandoned
- Abused
- Adamant
- Adrift
- Afraid
- Aggravated
- Alarmed
- Alienated
- Alone
- Anger
- Anguish
- Annoyed
- Anxious
- Apologetic
- Appalled
- Apprehensive
- Ashamed
- Awful
- Awkward
- Baffled
- Belittled
- Betrayed
- Bitchy
- Bitter
- Blue
- Bored
- Bugged
- Burned up
- Careful
- Challenged
- Chaotic
- Cheapened
- Cheated
- Choked
- Cold
- Companionless
- Competitive
- Complete
- Confounded
- Confused
- Cranky
- Criticised
- Cruel
- Crushed
- Cut off
- Damaged
- Deceitful
- Defensive
- Degraded
- Dejected
- Depreciated
- Depressed
- Deserted
- Despair
- Desperate
- Destroyed
- Devastated
- Different
- Disappointed
- Discarded
- Discontented
- Discouraged
- Distant
- Distasteful
- Distracted
- Disturbed
- Dizzy
- Dominated
- Down-graded
- Dried up
- Dumbfounded
- Embarrassed
- Empty
- Enraged
- Envious
- Estranged
- Exhausted
- Exposed
- Faithless
- Fear
- Fear of Missing Out
- Fed up
- Fidgety
- Foolish
- Forsaken
- Frightened
- Frustrated
- Furious
- Galled
- Grief
- Grim
- Grouchy
- Guilty
- Gullible
- Haggard
- Hate
- Heated
- Homesick
- Hopeless
- Horrible
- Horrified
- Hostile
- Humiliated
- Hungry
- Hysterical
- Ill-equipped
- Ill-tempered
- Impaired
- Impatient
- Important
- Incapable
- Incomplete
- Indecisive
- Infuriated
- Injured
- Injustice
- Insecure
- Insignificant
- Intense
- Intimidated
- Irritated
- Isolated
- Jealous
- Jumpy
- Lack of respect/Disrespected
- Lack of self-esteem
- Lack of trust
- Lazy
- Let down
- Lonely
- Low confidence
- Lustful
- Mad
- Maligned
- Marginalized
- Marred
- Mean
- Melancholy
- Miserable
- Misunderstood
- Mocked
- Moody
- Mortified
- Mournful
- Narcissistic
- Naughty
- Neglected
- Nervous
- Obnoxious
- Odd
- Oppressed
- Ostracised
- Outcast
- Outraged
- Pain
- Panicked
- Paralyzed
- Persecuted
- Petrified
- Pissed
- Pity
- Powerless
- Pressured
- Provoked
- Punished
- Puzzled
- Queer
- Rattled
- Regretful
- Rejected
- Reluctant
- Remorseful
- Resentful
- Ridiculed
- Sad
- Scared
- Shaken
- Shaky
- Sheepish
- Shocked
- Shy
- Side-lined
- Sinful
- Solemn
- Sorrowful
- Sorry
- Speechless
- Spiteful
- Stubborn
- Stuffed
- Stunned
- Stupid
- Suppressed
- Taken for a ride
- Taken for granted
- Taken-aback
- Tearful
- Tempted
- Tensed
- Threatened
- Thwarted
- Ticked off
- Timid
- Tired
- Tortured
- Trapped
- Troubled
- Uncherished
- Uncomfortable
- Uneasy
- Unfair
- Unhappy
- Unimportant
- Uptight
- Used
- Useless
- Vengeful
- Vindictive
- Violet
- Vulnerable
- Wary
- Weak
- Weary
- Whiney
- Wicked
- Withdrawn
- Worthless
- Wound Up
- Wrecked
- Wronged
Sorry that there are more negative emotions than positives ones. Cheer up!