Steemit: 1 Post 1 Chicken // 1글 1닭

Finding the Right Bait

One of the perpetual deliberations for all Steemians is... how do we convince others (friends, family, bosses, etc.) to join? We’re still in a moment of history where the general public does not understand ‘where the money comes from’ and too many logistical hurdles stand in the way of people easily taking up Steemit for their personal and/or professional lives. So today, we wanted to showcase a brilliant example of what’s possible - created by some very creative KR leaders.

Just a few days ago, @sndbox member @yoon posted about a South Korean marketing campaign for Steemit done in partnership with the @gopaxkr Exchange. They rented a series of billboards in the Seoul subway with this awesome image -

Source

“1 글 1 닭” (il geul il dak) translates to “1 Writing/Post 1 Chicken”. The fabulous illustration was done by @carrotcake (another awesome Sndboxer) who was the winner of the competition held by @gopaxkr, and poignantly illustrates that anyone and everyone will be “rewarded” for their own writing and experiences. The ad is very straight to the point while also managing expectations. This isn’t a ‘get rich quick’ type of ethos but a subtle way of introducing an idea that the SMS activity we all perform on a daily basis is worth at least a leg of chicken.

We love seeing the diversity of outreach that stems from Steemit and this collaboration is a prime example. Koreans love crypto and they love chicken even more (if you order some for the first time, be sure to try the spicy chili variety, it’s a classic). Effectively adding Steemit as a way to access both is simply a homerun.

As such, we thought we’d join in on the fun -