You're a rebel, I like you.
If you clicked on this article you're likely trying to sell something, or conceptualizing a product. I'm not concerned with what you're selling. You will not accomplish your sales goals if you are adverse to beginning a conversation.
You can build out an advanced inbound marketing system, and I have set up many of these systems. Or you can pick up the phone and send a direct message, email, or call. Make a connection with someone you didnt know before and mark down +1 in your stage-1 pipeline.
A common KPI for sales is conversations started.
Harsh but true.
You might be thinking:
I'm on the phone, now what?
Honest yet unstructured marketing attempts are roughly 2/3 as strong as professional systems. If you do not have a plan, but you have a product you believe in and a market that needs it, shoot first and measure after.
But always shoot with the intent to succeed
Source: Wolf of Wall Street