The following blog represents a short sales pitch of Smart Media Tokens to Vango.com

Vango is a Scottish manufacturer of camping equipment. It was founded in 1966 and the company's best known product, the Vango Force Ten tent, is notably durable and famous for being bright orange. The Vango website contains a collection of blogs with almost no subscriber interaction in the comments.

With the inception of Smart Media Tokens (SMT), companies like Vango now have the opportunity to monetize their online content and community with ease, thus providing economic incentives to drive subscriptions, which will in turn increase customer loyalty and sales.

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Are you ready to become the global leader in outdoor equipment?

Monetize online content and community, based on battle-tested blockchain technology

Use 'VangoToken' at Vango.com, a Smart Media Token (SMT) to:

• Drive sales
• Increase loyalty
• Promote communities

The Problem

• A highly competitive market with numerous global brands
  

  
  _{Source (Edited)}

• Low customer loyalty

• Lack of engagement on blogs
  

  
  
  _{(Edited from source: vango.com)}
  

10,341 Visitors to the 6 blogs listed above in which no comments have been made

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_{(Edited from source: vango.com)}

Vango 50th birthday blog detailing competitions and prizes - 5928 Views, 0 comments

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The solution

A Smart Media Token 'VangoToken' using 'proof of brain' rewards algorithm

_{(Edited - originally sourced from sourced from vango.com and smt.steem.io)}

Proof-of-Brain is a type of tokens rewards algorithm that encourages people to create and curate content.

It enables tokens to be distributed by "up-vote" and "like"-based algorithms and can be integrated with websites to align incentives between application owners and community members to spur growth. Source

Advantages

• Create mutually beneficial community based economic incentives to drive subscriptions to Vango.com

• Accelerate revenue potential via increased customer loyalty and return custom

• Build community interactions by paying subscribers to interact

• Increase market share against top brands

• Focus on your community and content - no need to be a crypto expert

_{(Edited - originally sourced from sourced from vango.com and smt.steem.io)}

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Example / Use case

• Quickly launch an SMT on your site their site by offering a Steem-based comments widget that integrates into existing blogs

• Take a percentage of the tokens (called “Shared Rewards”) and distribute the rest to the commentators on the site.

_{(Edited - originally sourced from sourced from vango.com and smt.steem.io)}

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Tokenize your content with 'VangoToken' and become a leading brand with loyal customers who are rewarded in turn.

Any questions?

_{(Edited - originally sourced from sourced from vango.com and smt.steem.io)}

Thanks for reading today, your feedback is always welcome (and generally up-voted!)

Asher @abh12345