I floated around the idea of promoting Steem on LinkedIn, probably a year ago. I guess, around the time when o1eh and his team started doing it on Instagram. stef1 asked me to go with it. However, I was inactive then and didn't do anything about it.
With the-gorilla's efforts on revamping the interface, o1eh's Instagram campaigns, xpilar's Steem promotion contest, and pennsif's work on public relations, my heart is filled with small hope, and my mind is constantly reminding me to finally do something about the LinkedIn idea.
I believe LinkedIn can open up a new gate for professionals. This suggestion is probably not brand new, but I don't see any active pages for Steem on LinkedIn either.
Therefore, I have created a new page to establish authority in the crypto world by regularly creating educational and promotional content targeted at investors and developers.
We can easily get content creators from any social media, but it's the developers and investors that we need the most to leap forward, and they can be easily found on LinkedIn.
Now, I'm not getting my or your hopes high; spotting the target audience is the easy part, but luring them in remains the hardest task. But I will keep trying. As they say, you will never know until you try.
I will have to be very thoughtful of the messaging in all content. For this, I'll probably bug some of you with a lot of questions to make sure that I'm we're doing it right.
I ran a rough search on "crypto investors" and "blockchain developers" and came across hundreds of people. I just have to make sure they hear what we have to say.
I didn't want to talk about this off-chain initiative here specially when it's still a hatchling, but after discussing it with o1eh, I came to the conclusion that I need to include all of you from the beginning to gain credibility. A page with no followers doesn't look nice.
I'm not running a contest or anything, so if you are registered on LinkedIn, then please follow this new page.
Here's a tentative roadmap:
Objectives
- Increase awareness of Steem
- Attract the target audience to explore opportunities within Steem
Target Audience
- Crypto & Blockchain Enthusiasts
- Blockchain developers
- Crypto Investors
- Content Creators
Audience Research
Understand the target audience's pain points and interests.
For this, I will need a word (probably more) with investors and developers to understand their psychology better.
Engagement Strategy
While growing the company page, I will try to engage with my account too. Because people trust a person more than a faceless page. Since I'm neither a representative nor from the Steemit team, I wouldn't call myself an influencer as well, so I've labeled myself as a "Steem Advocate." If you have a better suggestion, let me know.
The plan is to engage in crypto and blockchain groups and make trustful connections with the target audience.
Content Plan
I don't plan to create content on the whim because it won't be the smartest choice. Instead, I am creating a 30-day content plan and will try to stick to it and see how it goes.
That's all for now. Please pour in suggestions and your opinion about this initiative.
And don't forget to follow the page if you are on LinkedIn. No pressure.