Publishing one blog post a day on Steem and one video daily on YouTube appears to be ideal for giving the most to viewers and maintaining a healthy balance as a writer and video producer. For making posts on Facebook, creating podcast episodes for iTunes, designing digital art, and any other creative effort, I believe this same strategy applies
For most of the last year, I have tested different rates in posts and videos with the goal of 1 a day being the clear winner. Last week I did the final test on Steem where I only made one massive post for the week. While this one post did well in terms of views, comments, and upvotes, the totals are lower in every single statistic when combining seven posts and comparing to that one. Going forward I plan to continue to do one post a day on Steem while maintaining a 24/7 live music station on YouTube, Twitch, and Mixer combined with multiple 4 hour live streams daily on Facebook.
This one post/video/artwork a day strategy gives an ideal amount of "what have you done for me lately" while also not drowning people with what you're doing. I've tested, especially on my Steem blog and YouTube channel, different posting frequencies and what I found is that if I post more than one time a day, I tend to mess up more.
As you can see with this series of posts I made a few weeks ago on Steem, posting several times a day also leads to more mistakes and useless posts compared to once a day.
The problem with posting two or three times a day is that it's a lot of pressure. One time a day is a lot even if you don't have something like a full-time job or you're a parent. One time a day is more than most bloggers I think do. The standard, at least when I was starting out blogging and researching, is about one or two posts a week out of blogs. Therefore, when you're posting more than once a day it's too much for readers or viewers to consume.
Now, on a Facebook page, I have some overlapping content. I have videos that come out on my Facebook page and I have my blog posts that come out on my Facebook page as well. That maximizes the organic reach on Facebook because Facebook is very much "what have you done for me lately." Who's watched a video or clicked on a post within the last 24 hours is big on Facebook.
Therefore I want to have my videos go to Facebook every day, and then it's nice to automatically post every single Steem post through Facebook as well. That way I've got a chance to reach more people. This post reached 7,900 people and the post before 3,000 people. Then the video that went out and reached 8,000 people.
That allows me to maximize my reach on Facebook, but I only actually have to do one video a day, and then one post a day because that gets me out a new video on YouTube every day. That gets me out a blog post every day on my blog on Steemit, which I believe is the very best place to do a blog because you actually have built-in monetization for the blog.
This allows me then to have just essentially two things I aim at every day: one blog post, and then one video on YouTube.
Now, the beauty of this system is that I can actually do just a video on YouTube, sometimes then I can get a transcription and edits, and then post it on my blog.
That's how I have done about half of my posts on Steem including this one. You'll notice the title of the post is "How to Earn 10 Times More Ad Revenue on YouTube" and the title of the video is "Secrets to Multiply YouTube Ad Revenue by 10."
It's a 32-minute video, which then turns into an extremely long blog post. This blog post cost around $30 to get a transcription for, and then about maybe $20 to $50 to get edits including to put all these pictures in, to remove extra information from the words I said in the video, to take that out so it's more readable as a blog post, and then I went through and edited this again. I am putting in this line as an edit also from the original video to make this more complete as a blog post.
The beauty is that I've got this gigantically long blog post here with only having to make a 30-minute video, and then probably put up another 30 minutes or so of edits and spend another $50 to $100 to get that out here. When I had less money and more time, I used to do a process like this myself.
The beauty is this video actually was shot incorrectly in my audio setup. For some reason, I only recorded it on the left side so it’s awful to listen to the video, but now this video is in a beautiful blog post, which gives me the ability to reach readers who wouldn't have watched the whole video, but who will read the post. That gives me the ability to get even more views. The video on YouTube had 1,197 views in the first couple of weeks.
This post has 366 additional views in the first 24 hours and nearly double that a few weeks later. While this would have earned me almost nothing on https://jerrybanfield.com/blog/ despite having about 500 posts and Google AdSense integrated, I am grateful on Steem it earned over a hundred dollars in upvotes which essentially allows it to pay for itself in terms of the transcription and editing, and then this is up there for Google search indefinitely to bring traffic to Steem as a blockchain community and to my blog specifically.
People can find this in Google search potentially for years when the video might not have shown up because the video only is available on YouTube search or if you're in Google search you have to go watch the video. I know when I'm googling lots of times I'm not up for watching a video to get a solution, but I will read a blog post.
Doing this once, just one video a day allows me to also often get one post a day out of it. Now, if I'm making a song or something like that, I often can't directly transfer that into a post, but that's okay because there are some things, for example this Steemit post has no matching video.
This is really nice because this allows me to have a very clear goal to aim at. I do videos and blogging full time, and if you're just having a full-time job or if you're a student and you just want to give this a try, I still think doing one post a day, if you just want to do a blog is ideal.
Now, video is the most powerful method to get out there because there's high demand for video and there's a lot lower competition, especially in educational videos and in that case doing one video a day is ideal.
I think even if you already have a job or you already have a lot of other things in life, if you're willing to give up things that are not producing a return, it's fairly easy to find some time to do something like blogging, which could produce a gigantic return over time and could allow you to replace a full-time job.
I myself quit playing video games so I'd have some more time to make videos and play music, and spend time with my family.
If you're willing to start doing one post a day on Steem even if it does not make money, the long term potential is huge! If you are writing amazing posts, struggling to get votes, and want me to see your posts, please add the tag jerrybanfield to help me help you!
However, if you post for a year on Steemit and do one post every single day, you have a very good shot to make a hundred dollars a post in a year from now. That might be enough money to replace a part-time or full-time job, and that is why I suggest doing one post every single day.
If you have readers who are extremely enthusiastic, readers who just love everything you do, they will read one post every single day. I'm grateful that I probably have a few thousand readers and viewers who check what I do every single day, and that's why I try to get a new video and a new post out every single day.
For those few thousand readers around the world who check what I do every single day, I try to put one post and one video out every day because then for that core group of a thousand people, I've got something for you every single day then, you don't have to wait a week or two, every day I've got something new.
The key to building a following online is to have a core group of about a thousand people that you do a really good job for every single day whether that's blogging or Facebook posts or whether that's on YouTube.
When you see each of these new videos I do gets a few a hundred views or a thousand views for some within the first 24 hours to first few weeks, that reflects the core audience who watches almost everything and it reflects a much bigger casual audience who just comes to check in occasionally based on a specific topic.
The nice thing is if we do a new post or video every single day, we can afford to experiment. We can test out different subjects and we don't have to just work one single niche. We can afford to test all kinds of different subjects, see where we get the very best response, and then continue to go there.
If we just do one post or a video a week it often takes so long to experiment, then we have a hard time at finding our niche and getting to know our audience. If you just do one post a week, that's 52 posts a year, whereas doing a post every day that's 365 posts a year.
You can see just in terms of number of attempts and effort that you can expect to advance a lot faster doing one post a day as compared to doing one every week or so.
Consistency also builds trust and builds following, even if you post things like some of my music videos lately haven't been very popular and that's fine. Everyone doesn't need to love my music, I love my music and that's fine. I don't need everyone to love my music and 11 likes on it is outstanding, hundreds of views is great.
The reason that there are hundreds of views is from especially, consistency, and continuously posting a new video. Now sure, there were a couple of days, I did not post a video and that's a bit unusual because I usually post one video every single day.
Consistency is very good for building trust because we tend to trust people who are consistent. When I post a video up every single day that's reliable. One of the biggest factors we can do to build trust is just to consistently show up. When you see a person day after day, you're very likely to build up trust.
When you see my blog post once every single day it builds trust because you see that I keep showing up. Anyone can look good for one day a week. Anyone can try to show up and look like a hero for one post. When you see someone consistently show up each day though, you're seeing someone show up on good days and on bad days. You're seeing someone show up when things are looking good, when things are looking bad, and this is also what you get with consistency.
You see when I show up, I end up showing you my mistakes some days. I end up looking stupid some days and that builds trust because deep down we want to see what each other look like on a bad day. We want to see what it looks like when we screw up.
I made a post a month ago that a lot of people got upset about and that's good because I will never go forward doing a post today and avoid offending someone. Doing a post every day, you're certain to make someone mad almost every day. The goal is not to make everyone happy but rather to be of service to those that are interested in being helped.
A lot of bloggers, YouTubers, and artists try to only create perfect masterpieces to avoid losing followers which often results in never getting many to start with. In creating every day, we are certain to have someone decide to unfollow every day. When I do a new video or a new post every day I lose followers every single day doing that because for one reason or another someone gets, "I'm sick of Jerry Banfield. This is the last straw," or, "Oh, I can't believe he posted about that or did a video. I'm done."
You see that when you post every single day, you also churn followers every single day, which is good because it's better to have a smaller amount of core followers who absolutely love you and follow whatever it is we do than it is to have a whole bunch.
I've done a lot of this, to have a whole bunch of followers who are just interested in specific topics or a whole bunch of followers who are often fair-weather fans that are just ready to leave if I make the "wrong" post. We don't want to spend time interacting and building relationships with people where we are just one post away from never talking to again because this is not going anyone any good.
Posting once a day also removes a lot of the need to obsess about it. When I post once a day, I don't have to obsess about what the rewards are each day. In fact, starting today I am not even looking at the rewards. Over the past six months, some days the rewards are good, some days the rewards are great and some days the rewards are mediocre. Just posting every single day, doing videos every single day, I don't have to obsess about whether my video is going to go viral today or not, I just do videos all the time.
If you look at my most viewed, just essentially by dumb luck I get viral videos and posts on a regular basis including two videos over a million views and a bunch of videos over a hundred-thousand. I've got three more over 500,000 on all different topics with all different methods and strategies. On Steem in just six months, my posts have hundreds of thousands of views mostly from organic traffic like Google search, the Facebook newsfeed, and retweets on Twitter. I am adjusting my entire marketing strategy for Steem based on this data to promote Steem primarily indirectly through organic sources.
When I do videos every single day, I realize that almost by dumb luck some of them will go viral. Here's one, it's the newest viral video with over a hundred thousand views I've done about six months ago.
That's the newest one out of all of these up here that went viral. Some of these like this one below was done five years ago, and now it's got a hundred and something thousand views.
When I do a video and a post every day I don't have to obsess over how many views I'm getting. Some people comment, "Oh, my God. You're only getting this many views. That's horrible."
I don't pay that much attention to the views I'm getting on a day-to-day basis because when I'm doing videos every single day, I'm going to get some videos that do really well and a lot that go nowhere which is fine.
When I do some of my posts like this on Steem every day, by just dumb luck I'm going to have a post every now and then that just aggravates people, that people are so disgusted with and can't stand, and there's no way to necessarily tell what's going to be ahead of time. There are also posts that will just quietly make people mad and they stop following.
I had a post that got twenty plus thousand views within the first few weeks I posted it. I didn't even realize it because I don't sit there and obsess over how much each post is getting read. If you go back, usually the posts that are older consistently have lots more views.
I have a recent one with 500 views and the newest one has 300 views, and you never know. I aim for the long-term result on things. I aim for things that could have hundreds of thousands of views in several years, things that people might google, things that will be shared on social media.
I just do the work, and then I don't have to worry about the result. I just keep making the posts, I just keep making the videos and I try to learn from the videos I did previously, but at the same time, like today, I just made this because I felt like it'd be the most useful thing I can make for you today.
As you're wondering whether you should post how much and how frequently, especially for Steem, I think using an auto-voter is great because a lot of the votes on Steem come from bots, and when you vote with bots, you earn a lot higher curation rewards on Steem.
If I look at my curation rewards I got over a hundred Steem Power using mostly bot votes over the last week, and that is way more than I was getting without using a bot.
Now, I bought some more Steem Power, but even accounting for that, that's at least like 60% and a minimum higher than I was getting before.
Bot curation or bot voting especially on Steem often means that if you're posting two or three times a day it's hard for people setting up the bot to decide exactly how much to vote. If you're posting three to five times a day especially, you're likely to get a very small percentage on the auto-voter.
Before I started posting two or three times a day, I was making a lot more on every single post, which you might think the price of Steem was a bit higher too. But now, I'm grateful that posting once a day the posts get around a hundred dollars right now at a dollar per Steem. If I get more or less going forward, I will not notice unless the rewards are huge.
When I was posting consistently once a day, before I started fooling around with posting two and three times a day the auto-voter percentages were much higher and I was earning as much as five hundred or a thousand dollars on each post, and as I continued to post more though, then the auto-voters consistently adjusted the votes down.
Now, any kind of following or voting comes and goes too. You may get an auto-voter who just loves what you do, and then you'll make one post and make them mad, and they'll stop voting on it again out of fear of what people will think for upvoting this or whatever it is.
If you just do a post every day you don't have to worry about all that. So what if you lost a couple of auto-voters, even if they're big?
I made a post a couple weeks ago, it lost two of my top auto-voters. That's fine!
I keep making posts every single day anyway and what happens is as you lose a couple of auto-voters it becomes more attractive for new auto-voters who realize your posts are likely to earn good rewards back.
This is why Steem is so fun as well because there are all these dynamics that having your own blog doesn't add any of this in.
All that said, I did only do one post last week on Steem for effect and am switching to a 24/7 live stream on my videos which is taking me a lot of time to setup beforehand equalling one or two videos a week until then. While none of these are absolutes, I have found aiming for one post a day consistently works best over the long term!
Final words
I hope this has looked at some different elements of the maximum return posting strategies that I've discovered after years of testing different post frequencies and different video production frequencies.
One video and/or post a day is ideal to get the maximum return out of working online.
You're awesome and I hope to see you again soon.
Thank you for reading this blog post, which was originally filmed as the video below.
If you found this post helpful on Steemit, would you please upvote it and follow me because you will then be able to see more posts like this in your home feed?
Love,
Jerry Banfield with edits by @gmichelbkk on the transcript from @deniskj
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