Giving back
The moment my introduce yourself post went from 79,- to 638,- was something I will never forget. I was amazed, thrilled and so excited! With the money I earned I buy could loads of things. While I saw myself spending the money, something in me told me to do something different. What if I would make a thankful gesture towards the Steemit community that made this success possible?
Offline visibility
I decided to put the money into an offline campaign that would communicate all the names that voted on my first post. I found a company that is specialised in distributing medium sized posters throughout the city centre of Amsterdam. That is also what I could afford for now. This campaign is a “thank you” and should not be mixed up with @steemdrive or @projectsteemcar campaigns! I’ve been in contact with @steemdrive, and we might collaborate. More on that later.
City Centre
Amsterdam is a very dense city that mostly revolves around the city centre. I’ve therefore strategically placed out the posters in this area so both tourists and locals can spot them. As it is summer time, there’s currently a good amount of tourists in the city. These target areas have a priority since they attract the largest groups of mixed demographics.
Nine Streets District, Leidseplein & Spui. Memorable night live area.
Museum Square. Located on this square are the De Rijksmuseum, Van Gogh Museum and De Stedelijk Museum
Haarlemmerdijk, Nieuwendijk and Kalverstraat. Shopping street all lead to the Central train and Metro station.
The areas above are focus targets. Since the area has overlapping points the in between areas will be used as well. A campaign like this has a lifespan of about 2 to 3 weeks.
Statistics
Due to Amsterdam’s denseness, a bicycle is the predominant form of transportation. In this research report conducted in 2011 the estimated amount of bicycles was put at 881.000 and according to the research it shows that 58% of the people in Amsterdam use their bikes on a daily base. A relative small poster campaign could nevertheless be very efficient due to the amount of people on bikes.
The designs
I have made four designs. Please note that my design skills are not the best. What I have tried to do is make a very clear message yet keeping the Steemit look intact. In my opinion, the list of the people that upvoted me is a fundamental element in the poster design. Still, I’ve made one without, just to see how that would look.
Poster 1
This one is the most straightforward design. Clear, flirting with a corporate look. The header states the message with the up voters in the centre. Bottom serves a clear and convincing message.
Poster 2
In this design, the focus shifts towards Steemit as a community. The up voters play a less dominant role.Steemit logo and punchline are more connected at the bottom.
Poster 3
With this design, we completely skip the names and focus entirely on the community message. The primary message in the header; all attention then shifts to the logo.
Poster 4
By starting with a small Steemit logo on top, the message that follows is directly linked to Steemit. This provides a more formal structure.
Below a couple of examples of how the posters would look in the city environment.
Conclusion
I hope this is a good way of thanking the community that is building Steemit together. Let’s hope it also increases the amount of Dutch people on Steemit. So far the response has been overwhelming. Let’s hope it continues this way!
Please vote in the comment field below on the poster design you like the most by writing 1,2,3 or 4.
If you want, provide some feedback why you prefer your choice as this will help me in choosing the right design. If there are any designers out there that would like to help me with this, get in contact!