My current job is to find growth hacks for the company im working at.
While studying different growth hacking techniques, I stumbled upon a very simple one that we can use to spread the word.
The Story Of The Hotmail Growth Hack
Back in 1996 Hotmail was faced with a challenge. They had to market their new browser based email and had no money left for a big marketing campaign. Back then, you could only use email on the computer where you had installed the email software on. Accessing your emails from any computer through hotmail.com was revolutionary.
They did a simple trick. On each users outgoing mail, they added a tagline as a clickable link that read “PS: I love you. Get Your Free Email at hotmail.com”. In 6 months they went from 20,000 to 1 million users. After one and a half year they reached 12 million users.
By adding a tagline to our emails we can easily and effectively spread the word.
A tagline could look like this. (David is not my real name and that is not my email address :) )
You can create a tagline in all your emails by adding a signature. You can copy and paste the tagline I made:
<a href="www.steemit.com">Join Steemit!</a> The Social Network of the future where users get paid for their participation. (This was edited according to discussion about a better tagline)
If you use Google Mail, this is how you create a signature:
https://support.google.com/mail/answer/8395?co=GENIE.Platform%3DDesktop&hl=en
For any other email provider just google "how to create a signature in hotmail/yahoo/me..."
If every user on steemit sends 10 emails with this tagline that will allready be over 1 million people reached.
Let's discuss a good tagline and maybe someone can make a nice html tagline with the steemit logo?
New Years is a great opportunity for us to send emails to everybody we know and to SPREAD LOVE and the WORD FOR STEEMIT as we do!
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