Whenever I talk about the use of social media in academia, I advocate for a community building approach. The idea is relatively simple: communication has the power to enrich or impoverish our relationships with one another; we should resist impoverishing and cultivate enriching practices of social media communications.
However simple the idea, putting it into practice is difficult.
Adopting enriching practices of communication is difficult in every context, but it is made more difficult in a social media context in part because we have horrible models;
and in part because social media is often not taken seriously as a space for genuine relationship building. For an example,
http://www.thismess.net/2016/08/serious-academic-uses-for-twitter.html?m=1
However, steem presents an opportunity to build an authentic community together.