Recently I have had a few followers asking me about how to pick what they'll write about.
Choosing a topic can be daunting, as you don't know if you have what it takes to keep on writing about it over and over again, but choosing the slice of the market you'll "attack" is vital.
That is called picking one's niche... the niche that you will tackle and hopefully carve out a slice of the "market" to form your audience.
Throughout this STEEMIT guide I'm going to talk about how to pick your blog's niche in a way that promotes growth.
If that interests you, then read below.
Your Audience Comes First: Don't Be Selfish!
Most people are selfish when they think about choosing their niche.
They end up only considering themselves, their choices, their vocations, their skills and their passions.
This is a mistake if you want to maximize your growth rate.
What you need to do is treat your audience as the number one priority, and that means you need to think about what people want to read about.
Remember that it's not about what you want to say, it's about the things that you have to say that other people want to hear... or in this case read.
Some people have pointed out Steem related topics do well - well, that's simply because every person here is involved in the Steem blockchain, so they'll want to read about it.
Posts about your dog or your new pair of slippers aren't going to get the same traction, there aren't enough people who care about that.
Bear this in mind.
Write About What You Love: Writing About What You Know is Overrated!
There's also another thing to have in mind:
- Writting About What You Know is Overrated.
Imagine you're working in "X" offline.
I doubt you'll want to come home to write about "X" all the time, even though your skill or maybe even vocation are there.
On the other hand, there's that thing you just LOVE but consider you do not know enough about - well, this is by far a better choice.
To work hard you need to work on something you're passionate about.
Remember the following:
- You can research knowledge but you can't research enthusiasm.
You can always learn, you can't fake passion.
Consider this...
Find and Connect with Influencers on your Niche
Finally, you should always connect with Influencers of your niche.
If you chose, say, gold and silver as what you're going to talk about, maybe you should invest some time on getting to know the #steemsilvergold peeps.
On the other hand, if digital art is your thing, have a look at #slothicorn.
Not only that, but find someone that influences others in that niche and reach out to them.
If you don't see any community on the niche you're considering choosing, then choose that niche and start a community yourself.
On the other hand, avoid saturated niches - although this STILL doesn't apply to Steem in these early stages.
Keep Everything Niche Related:
Finally,
When you're choosing your niche, make sure that the niche is broad enough for you to vary your content enough not to get bored and to tackle new strategies and challenges while STILL being able to respect your brand's identity.
Don't choose a niche that's too small and doesn't give you room to maneuver.
Your posting will change with time, so make sure the niche gives you enough room to evolve as a content producer while still being able to do so INSIDE your initial niche.
I hope I've helped some of you consider what to blog about.
I also hope you see the value in treating your blog like your own personal brand, and being as serious about it as if you were on an "offline" business.
This is, of course, if you want it to succeed. If you're blogging out of passion and you don't care about growth or retention rates, then this guide probably isn't for you.
Cheers!
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