South Africa stands proud; being the first country to ever host a blockchain crowdfunded billboard campaign flighted in August 2016 by the @steemdrive initiative on the Steemit Blockchain Social Media Platform; where content creators get paid to blog and publish noteworthy content, as well as for participating in curation voting of the varied content of other community authors.
With the help of advertising partners, Outdoor Network, the @steemdrive billboard campaign has successfully flighted two digital billboards (as per initial proof of flight blog post) and now officially the first Spectacular size 5M x 20M billboard, flighted on the 23rd of August 2016 in Durban’s South Coast region, on the M4 highway just before the Jacobs, Quality Street on-ramp.
Outdoor Network is one of the largest South African Out of Home media owners, offering national reach with a host of billboards and street furniture platforms.
Established in 1999, the company’s advertising platforms reach diverse consumers in iconic high-density locations. Its reputable and customer centric staff service South Africa’s leading media and creative agencies, as well as corporates and SME’s (Small-to-Medium-Enterprise’s). The Outdoor Network is passionate about Out of Home media; maximising advertising opportunities through creative and unique execution.
@steemdrive is proud to have given the contract, of approximately two months, of billboard flight time to the Outdoor Network, whose staff have been very helpful, friendly and efficient. Thank you Outdoor Network for helping us bring Steemit to South Africa! For more information on Outdoor Network, please visit: www.on.co.za
Audiovisual Presentation of South African Billboard Campaign
Print Billboard – Mobeni East, KZN, Durban, South Africa
Situated on the Albert Luthuli Highway M4 Southern Freeway at Bluff Road facing traffic from Durban CBD to Mobeni, Jacobs, Isipingo, Umlazi, Amanzimtoti and various suburbs with a good run up on a busy arterial road throughout the day and at peak periods.
Size: 5m x 20m (16.4’ x 65.62’)
Traffic Flow: Approx. 2 667 600 vehicles per day, this figure excludes pedestrian exposure.
(this traffic data is several years old and therefore not current, the values should now be much higher, new data coming later in 2016)
Income Group: 4-8
Night Time Illumination: Front Lighting
I am proud to have realised the South African Steemit billboard campaign in its entirety, and look forward to the proof of flight posts for Chicago and New Zealand shortly. The billboard campaign truly is a spectacular way to unite the Steemit community and showcase what the platform can do.
In solidarity with our cause, the Gridcoin community has offered their support in upvoting our content and have been added below to our campaign partners section, thank you to Custom Miner ( @cm-steem ) for making that happen for us.
I look forward to comtinually stand with the community to bring Steem to the world, one country at a time!
Please SHARE, FOLLOW and UPVOTE!
Sincerely,
@steemdrive in the Media:
Campaign Partners:
Witness @smooth.witness (campaign supporter)
Witness @delegate.lafona (liaison and campaign supporter)
Witness @liondani (campaign supporter)
@steemdrive Supports the Following Initiatives:
Terms and Conditions:
Steem Dollar payout funds raised from this Steemit post shall be allocated to any billboard site or @steemdrive public project where funds may be required in and paid in accordance with the general campaign terms and conditions.
The domain steemit.life on the artwork points to a referral link for campaign tracking by steemit.com, otherwise not possible if steemit.com was advertised.
All images are either royalty free, public domain, supplied by the billboard agencies or paid for by the campaign or liaison, credits will appear beneath any other image sources.
Direct Donations Welcome:
Direct donations on this post so far:
Print Billboard – Mobeni East, KZN, Durban, South Africa
Situated on the Albert Luthuli Highway M4 Southern Freeway at Bluff Road facing traffic from Durban CBD to Mobeni, Jacobs, Isipingo, Umlazi, Amanzimtoti and various suburbs with a good run up on a busy arterial road throughout the day and at peak periods.
Size: 5m x 20m (16.4’ x 65.62’)
Traffic Flow: Approx. 2 667 600 vehicles per day, this figure excludes pedestrian exposure.
(this traffic data is several years old and therefore not current, the values should now be much higher, new data coming later in 2016)
Income Group: 4-8
Night Time Illumination: Front Lighting
I am proud to have realised the South African Steemit billboard campaign in its entirety, and look forward to the proof of flight posts for Chicago and New Zealand shortly. The billboard campaign truly is a spectacular way to unite the Steemit community and showcase what the platform can do.
In solidarity with our cause, the Gridcoin community has offered their support in upvoting our content and have been added below to our campaign partners section, thank you to Custom Miner ( @cm-steem ) for making that happen for us.
I look forward to comtinually stand with the community to bring Steem to the world, one country at a time!
Please SHARE, FOLLOW and UPVOTE!
Sincerely,
@steemdrive in the Media:
Campaign Partners:
Witness @smooth.witness (campaign supporter)
Witness @delegate.lafona (liaison and campaign supporter)
Witness @liondani (campaign supporter)
@steemdrive Supports the Following Initiatives:
Terms and Conditions:
Steem Dollar payout funds raised from this Steemit post shall be allocated to any billboard site or @steemdrive public project where funds may be required in and paid in accordance with the general campaign terms and conditions.
The domain steemit.life on the artwork points to a referral link for campaign tracking by steemit.com, otherwise not possible if steemit.com was advertised.
All images are either royalty free, public domain, supplied by the billboard agencies or paid for by the campaign or liaison, credits will appear beneath any other image sources.
Direct Donations Welcome:
Direct donations on this post so far: