Facebook Organic Targeting for Pages - Does It Work?

Facebook has a way for you to target your audience in posts you make on your page and in this blog post I am going to share with you a little experiment I made.

Facebook Organic Targeting for Pages


You may have noticed that in your Page you can choose to target a post to a certain audience using one of these methods.



or



If each of your post only reach 5% of your total audience, for example 500 persons if you have 10,000 Likes, it would be interesting to see if you can get 5% of a narrowed audience.

Testing based on countries


I looked at my Insights for my Page and selected the countries framed in red for this experiment.



Bangladesh: 5,733 Fans
Pakistan: 4,622 Fans
Tanzania: 340 Fans
Nigeria: 70 Fans
United States of America: 21 Fans

I then made a post like this for the first country.



I clicked on this button.



This window opened.



You notice that the estimated reach is 5,300 while I have 5,733 Fans in this country.

The chosen targeting shows on the post.



I used this message above hoping that people will be keen on responding to the post.

I did the same thing for all countries, using a specific image and title for each country.

I got the following Estimated Reach for each country:

Bangladesh: 5,733 Fans ~ 5,300 Estimated Reach
Pakistan: 4,622 Fans ~ 4,200 Estimated Reach
Tanzania: 340 Fans ~ 250 Estimated Reach
Nigeria: 70 Fans ~ 40 Estimated Reach
USA: 21 Fans ~ 0-20 Estimated Reach

My results


These are the results I got after 24 hours:


Pakistan: 4,622 Fans ~ 4,200 Estimated Reach ~ 14 people reached, 1 Like and 1 Comment



Pakistan is the Winner!

Bangladesh: 5,733 Fans ~ 5,300 Estimated Reach ~ 7 people reached



Tanzania: 340 Fans ~ 250 Estimated Reach ~ 2 people reached



Nigeria: 70 Fans ~ 40 Estimated Reach ~ 1 person reached



USA: 21 Fans ~ 0-20 Estimated Reach ~ No reach



Very disappointing results as you can see.

This little experiment let me wonder if using the Facebook Organic Targeting Post feature works or if it is just a useless gimmick.

Have you used this feature successfully? Let me know.

If you enjoyed reading this post, please upvote and follow me for more like this.

Michel Gerard
www.michelgerardonline.com

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