Logo source
Repository
https://github.com/moodle/moodle
Linked Task Request
It can be found in the Utopian visibility whitelist
Introduction
My name is Miguel Dos Reis, I'm from Venezuela and I live in Portugal. I chose the Moodle project because I have already used moodle before, and I can say that Moodle brings to the open source world a very useful tool to optimize the educational process.
Campaign Strategy
This time, i chose to show the advertising to an specific group of people: Teachers, Spanish speakers, from South America (Less Venezuela, Brazil and Chile), the reasons to exclude those countries are:
- Venezuela: The serious economic situation in my native country makes teachers (and people in general) have other priorities than the problems that are trying to solve with this project. This strongly influences the performance of advertising. Taking into consideration that, in addition, the performance of the previous advertising for moodle in Venezuela in relation to other countries was considerably lower.
- Brazil: The target language does not match the official language in this country
- Chile: The inexistence of low cost universities, would make teachers have access to other types of tools provided by their universities, having a possibility to decrease the performance of advertising in this country. (In a future campaign, the country will be integrated to verify the effectiveness of this reasoning)
To reduce the target audience to a more relevant one, add the following conditions for the advertising to be shown:
People who match at least one of the following:
- Interest: Blackboard
- Interest: Open-Source software
- Interest: University
and must also match at least one of the following:
- Work: Education and Libraries
- Job Title: Elementary Teacher
- Job Title: Principal teacher
in this way we make sure that our public work in the education sector, and also have interest in open source software or other educational platforms
Other details of the Strategy
Age : 18-55
Gender : Male and Female
Language: Spanish
Devices : Mobile Phone and Pc
Potencial Reach: 460.000 People
Optimization for Ad Delivery:
Message:
Translation:
- 1:"The Open Source and free learning platform, that helps you create effective online teaching and learning experiences in a collaborative, private environment."
- 2"Improve the quality of your classes with Moodle"
Schedule to show the advertising
Later Changes
After analyzing the partial results throughout the duration of the campaign, it was possible to see how people reacted to advertising regarding their age and gender, which is why the age range was reduced to people between 34 - 54 years, and show advertising only to men, so that the ad would be shown to people who were more likely to be willing to enter the Moodle website. The following data are the final results but with this it is possible to notice the previously stated:
Campaign Content
You can see the ad, here
Campaign Results & Summary
| People reached | Clics | Rate |
|---|---|---|
| 11328 | 238 | 2.10% |
You can check the report here:
Throughout the compiled data, it can be noticed how the Moodle Project has more popularity among people with an age between 34-55 years, and also has more popularity among men than among women. This will be taken into account in future campaigns for this project
Proof of Authorship
