For thousands of years, mankind has used precious metals, including silver, gold, and platinum, for both fashion, as well as a statement of one's wealth. However, over time, many jewelry designers have changed the formula, both literally and figuratively, for what constitutes "fashionable jewelry". We've seen the emergence of 10K gold, 14K gold, or 18K gold. They have created rose gold and white gold. They all look differently, and some may prefer the look of a reddish or silvery gold.

However, by adding the other metals (such as copper, or others), these new alloys are usually only 58%-75% pure gold.

This makes the jewelry vulnerable to tarnish, and also negates some positive properties of gold, such as being antimicrobial.

This also allows them to charge you more for less gold, in the name of "fashion", while also making that gold harder to sell for a good price.

Let me introduce you to Menē.

Menē is a jewelry design company that specializes in 24K (pure) gold jewelry. For those of you that invest in coins and bars, I'm talking .999+ gold. This is not a common practice these days, and sets them apart.

With Menē, you're buying 24K gold that not only is fashionable, but also immune to tarnish.

Gold jewelry is actually real gold again, an asset that has kept it's value for thousands of years. Gone are the days, in which you sell your 18K ring to "The Gold Guys" for under melt value. With Menē jewelry, you could potentially sell it like any other gold coin or bar at a coin shop, at or above melt value. This purity makes it more valuable, since it does not require refinement by a refiner, they just need to melt it.

Quick, tell me how much gold is in a piece of jewelry you or your spouse owns. Odds are, you have no clue. Retailers may specify the purity, but never the total weight of gold, platinum, silver, or other metals. Menē is always upfront about the total gold content. Additionally, they will buy back from you any jewelry, at 10% under spot. It's not a great deal, but how many other jewelry retailers would do that?

Menē has jewelry for both men and women.

"I'm a man, all I wear is my wedding band, and nothing else" What about this 24K Torc Cuff that weighs in at a whopping 257 grams of pure gold? If that's not a statement of one's wealth, I don't know what is. (Currently sold out, for good reason).

Of course, they also have more elegant pieces for women, such as this wrap ring, containing roughly 21 grams of gold.

Menē is real wealth that you can wear. Don't overpay for diluted gold jewelry that will tarnish, and not retain it's value. Buy the 24K gold that not only looks unique (people forget what real gold looks like), but will also retain it's value throughout the ages.

Link to Menē: http://Mene.com/invite/JrT26p
(Goldmatter's referral link, who is running this awesome Menē 24K contest)

Credit for all images go to Menē: https://mene.com/