- The famous stamps on T-shirts in the first division clubs began to commercialize in 1983, many years before, in the first half of 1967, there was the appearance of the first advertising, the beverage company Crush had signed a contract Of exclusivity in the Ciudad Deportiva de Boca, in the Costanera Sur - by then in full process of construction, although it could never materialize - and offered to extend it to the teams of first, reserve and third. Boca accepted the 60 million and Boca teams went on the court for a time with blue diver with bright yellow and CRUSH inscription in the center of the chest and back.