Relationship marketing and relationship management are two important areas for boardings and organizations. It is all about doing good work orally and with written materials, and you should love the people doing things next to you!
As humans, we are sometimes alone and sometimes we are together with other people. If we are alone, we can create the whole reality on our own. But is that a good human history for all established and remarked sciences? No, we should be together, and the society is always with or without you! If there is a competition in the relevant organization in question, we should win it. And otherwise, we should cooperate, and we should be together to create competitive advantages in firms, and the country should have an image of being a comparative nation. We should love our own nation, and we should try to find constructive solutions and constructive talks regardless of where we are!
Relations are the most important thing we can work with. You should accept any human doing a good thing and having a good intention and a good attitude, and you should develop your networks, and getting love and smile everywhere where you are at earth! Relations to markets are about you and me using our human assets to understand and to attack the needs and the markets in sensible ways. Having relations to markets is to find the markets ways of being, and to have interactions with markets in such way that we motivate the sales revenues, and that we are friends with each other with positive, advantageous and strong comments of doing things even better today than yesterday!
Loving people and being together with doing business is the best focus we can have, and we should also appreciate coaching, although you have education and research background to do it yourself. Value creation in economic terms is the thing we are working together with in markets. And we have products and our own personality to make the markets, and to convince the customers about the benefits of the products and about why buying is a sensible action!
When thinking the other way around, we are giving markets to relations. That means that what happens in each market from time to time in different countries have something to strenghten, holding constant or weaken our relations. What you and me do as sellers in the markets, go back to buyers image and reputation, and the philosophy of what a company is, and how it can be managed even better. Accordingly, we should always give our best, and we can have many positions in many companies by doing such behavior. And intelligence and skills abilities that create the environments in positive ways are always desirable! You can speak with the markets with or without logic, but the best way to build trust is to be serious and giving good arguments for having the product! The most important thing in marketing is to have a good product. And we are giving the products to the markets to innovators, early adopters, late adopters or stragglers. We should give dialogues to the markets, and we should act offensively to use the opportunities that are there!
Profiling the potential buyers, regardless of which type they are in the markets, are always an important work to be done. We do not have to ask Harvard Business School about it, but we should use our time with giving our best efforts and knowledges to markets, and we should work positively with people, either these have competence or not. All the people you meet, are in the human nature inside and outside the nature, and we need boards and meetings to govern what is happening, and what can be done in even better way. You should never be satisfied, if there are better possibilities and better actions to be done in markets. Markets are some real or virtual places where sellers and buyers meet! We meet people in the markets when being there with all kinds of aids, and we can be there with our body, or on the internet! Skype can be used everywhere is the world, if you can get on the telephone net and on the internet! And we can use no technology, or we can use technology! We can use solutions on paper and/or by digital and interactive ways!
We can be many places in business life in different countries, but we should choose something, and doing things properly if we can! But if there are domesticated markets and skigards in the markets, you should open the markets, if there is a political solution for it in the relevant society! There is not freedom everywhere. But the best thing in any society is have freedom of speech, freedom of expression, freedom of assembly and freedom of religion!
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Sverre Larsen
Kristiansand, Norway
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