Many shops and businesses can be visited from any angle both nationally and internationally. And all of them want to sell products to us! Such is also the situation with retailers!
You should use your eyes properly with all the cases and all the instances that arise in markets. You should listen to the music, if there are music, and you should try to grasp the brand image of the products and the businesses as a servicescape in addition. The businesses, the retailers and the shops should be evaluated in every detail they show you, either you are walking alone or together with other people. And the businesses, the retailers and the shops should have a total image value according to using your senses and not but not least to use your eyes.
Retailers are showing us food and beverages in the shop. You are using your eyes in them, and you are fixing your sight or you are just moving you eyes from place to place. And using you eyes is important to find the products you are looking for or not looking for, and you are also using you eyes to get the products you have a plan to buy before entering the shop. A plan is nothing, planning is everything! Hence, you can plan the retailer visit before coming there, you can not plan and just do the buyings, and you can both plan and not plan. And regardless of what you are doing, you are coming to all businesses with you eyes and your senses, and the visit can be troublesome or it could be in accordance with convenience!
We are always using our eyes, if we have the eyes in our body. And we can grasp few or many things in some seconds. Every human has its own personality and its own way of doing the buyings, and the buying in the shops is in accordance with the AIDA-model; That is Attention, Interest, Desire and Action. This is how the human body functions when going around and buying in different countries. And using the eyes is perhaps the most important you can do. You can examine the quality of products, and you can grasp the country-of-origin, the brand name and the branding efforts, and the find the images the shop is trying to create with you. And all the shop is containing articles, and the you should use your eyes to pick and choose what you are looking for!
The eyes are perhaps the most important sense that we have. You get images and stimuli in some seconds, and you get the information or just ignore it. The eyes are very sensitive, and you get aware of different things when using them. And sometimes you grasp the correct or wrong details when just getting the information during some seconds. You can tell the world what you perceived, and one also have subliminal perception in markets! That means you are getting impressions that just are quick and easy to stimulate your eager to buy!
The retailers have a history since they were a shop, and they have also a market philosophy in the ways they are being and fronting the consumers with articles. Some people are writing down in advance what they should buy, and some are not. And there can be changes in these lists. The market philosophy is always about giving you images and articles that you deserve and that you need. And to do so, the shops are giving you information using persons, posters and/or flyers. The retailers should sell as many products as possible, so they should give away the products as soon as they can, and then order new products.
It is funny and interesting to buy. You love many products, and you get in touch with the employees and the customers. And the working environment should always be in comfortable and nice manners. You are just using your eyes alone or together with other people, and you can just buy, and many people love that! So welcome to the businesses, the retailers and the shop!
The retailers are just using space management to place the products in different places in the venue to the shop. The shop is an experiment, and you should place the products in the places where you get as most buying and sale as possible. The sweets are often placed close to the cash registers to get the attention of small children!
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Sverre Larsen
Kristiansand, Norway
Latest content: Travel, Art, Food, Article, Poetry
