We are having brands many places on the blue planet, and these brands are used to create business life, to make attention, and to make people choose the brands as they are. And some brands are static and stable, and being the same from time to time and from place to place, and some brands are dynamic, and these that they are changing themselves in relation to the current needs in the markets, and these markets are both nationally and internationally orientated.
Humans have bounded rationality in their heads, and this means that we cannot process too much information at the time we are active in firms and in markets and in organizations. We are limited in the ways we are processes, and there is an intention to listen to and to act in accordance with what is happening. And everything we are doing, should be done in relation to getting the best results in schools of everything that is possible, and our testimonials at all levels show which suffocation we actually represent, and many lectures at the highest level are boing and not interested for many people that use their time to listening, and this is also due to the environments one is moving within.
Static brands are brands that we find different places, and these brands are brands that people, families, friends and enemies feel convenience with, and they know the brands, since they have tried them many times before, and these brands do not change from time to time, but they are having a constant concept, and this implies that we have familiarity with them. And such is also the case with constant personalities, and people that do not change from time to time. But in addition to these things, several new things are happening in the markets, and there are also innovations, and the brands are changing in relation to people’s interest and attention at many levels in society. A dynamic brand is defined as a brand with more energy that can show change, movement and flexibility. Dynamic brands are often called living brands, because they physically change or move, reflecting the very definition of dynamism. And people and leaders are changing themselves from day to day, since every day is unique, and therefore brands are changing to reflect what is going on in people’s head and bodies, and what opinions and reflections people have from doing different and the same things in the markets.
Today, you need to know where non-digital formats add value, what digital media platforms drive value and how digital and non-digital formats work together. Hence, we are just using different variants of giving information in the markets, and some solutions are basic, some are changing, and some are as they always have been since the Stone Age, and the Stone Age is what has been done historically and through many times with solutions, and people using PCs or traditional solutions.
The digital revolution has come there to be there in a long time. Which digital tools are we now using in markets? There are solutions as:
Google Ads. With Google ads, ads can show on both desktop and mobile devices.
Facebook/Instagram Ads. Due to its large user base, the social media giant launched
Audience Network, an easy-to-use ad platform.
Bing Ads.
AdMob.
AdColony.
TubeMogul.
Airpush.
Many of us meeting before cannot be friends, and this is due to all what is happening in the entire life. When people are bad with us, we should answer the efforts in the same ways. And being the king in the markets, that is the best solution that we can do.
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Sverre Larsen
Kristiansand, Norway
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