Dear disbelievers,
in this part of the series we discuss the carrot-and-stick approach.
"Winning Hearts and Minds"
is the codeword of an US-military strategy, that has been developed during the war in Vietnam. If the army was unable to conquer an area violently, they used this technique to negotiate with the people - to win their hearts and minds.
Earth
A piece of street-art in my hometown Bonn.
Religion has some similar approach:
Regardless of the church, most of the world religions scare the people about some kind of hell, that non-believers have to face and also promise some kind of heaven or paradise for people that obey the religious leaders.
Capitalism and Consumerism
after many people started to quit church these days, people a forced into a new ersatz religion. In this religion smartphones and designer brands are the new implements of winning our hearts and minds.
You better keep denying!
@shortcutP.S.: Here are the links to: Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8, Part 9, Part 10, Part 11 and Part 12 of the series.