The core in marketing is satisfaction among customers. All markets are consisting of satisfied and dissatisfied customers. We need as many customers as possible, and we need strong and persistent messages in positive manners. All markets consist of sellers and potential buyers around the world!
The interested customers for the products to companies are very important. Companies in private businesses need as many customers as possible, and we also need positive and strong word-of-mouth. It is important that customers have positive attitudes to cutomers, that they have positive intentions and as they act with buying the products. The products are branded or none-branded.
The none-interested customers should be interested. We as are working in the companies need to do customers satisfied. If they are satisfied during a period of time, it is ok. If they are not satisfied, we need to do them satisfied. This can be done by a good product, sensible placement of parking spaces, and correctly locate the business. We need acceptable prices. And we need promotion with good advertising and motivation and recruitment of good sellers. We are calling this the 4Ps in marketing. We need to trigger interests and attention to sell more products with or without brands. We need sensible measures that contribute to buying.
If sensible measures do not matter, we should tell the markets that the products are good and that you get benefits of its using. There should be needs for products, otherwise we must tell the markets what the needs are and why you should buy the products. We can use the AIDA-model. This means Attention, Interest, Desire and Action. Hence, we should meeting all the potential customers in their brains and in their minds. And we will tell the potential customers about the perishability of the products.
We need more positive attitudes for products and no negative word-of-mouth. To do that we must know the products, telling the markets what the products can do, present the products neat and humorous, and telling the potential customers the functionality about the products. We should be positive as sellers, and we must dare to be different. The personality and the glance among people are not always in equal manners, and therefore we must try to explain and understand rather than stamping. All people live on the very earth`s circle of one blood. We are free as humans. We should conceive all actions as possible and not telling the markets untrue realities. That is the way of being humans, and the scottish philosopher David Hume meant the same!
We can use all media channels to market ourselves as firms, and we can do it orally or in printed manners.
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Sverre Larsen
Kristiansand, Norway
Photoes from CCC (Content Creator Channel), by Ulla Jensen