I bet every steemian have experienced this.
You spend hours drafting out a post, you explore all the best ideas on that topic and fine tune it.
And then nothing happens.
You get only a handful of upvotes with even lesser comments, and the worst, it becomes a fertile ground for Spammers to leave annoying comments.
It's pretty frustrating right?
You may be wondering, why are people not engaging with my post?
It is possible that your post is lacking something crucial, an important ingredient that it needs to really stand out.
A clear destination.
Why Your Post Needs a Clear Destination.
Your blog post needs to take your readers on a journey and it should be one worth taking. It should also have a point of departure and a clear destination.
So where exactly do you want to take your readers, do you want to give them a new Information, or inspire them. Maybe you want to provide them with information that will transform them.
Each of these destinations have different approaches and route.
How To Signpost Your Post's Destination
The first thing that should make the destination of your post clear is your headline.
If you write a headline that throws your reader off-track, you just killed your post.
Writing a headline that points your reader to a clear destination is vital for maximum engagement.
A Good Example:
This headline worked because it acts as a compass directing you to a clear destination.
Another thing you should pay attention to is your introduction. It is important for yor introduction to work hand in hand with your headline.
You can start your post with a story a quote or any other thing that will captivate your reader.
The Top 3 Destinations For your Reader
There are always three destinations that makes your readers journey worthwhile
Learning
If your destination is for your readers to learn something, this means that by the end of the post, they would have either gained new information or learnt a new way of doing something.
Posts like this are often challenging as they reqire you to make the language simple so that your readers will fully grasp what you are talking about
Inspiration
There are some uplifting ways to inspire your readers. You can tell them a story, you can share a quote or even give them a challenge.
The key component of an inspirational post is that it gives your readers hope of achieving something they feel is hard or impossible.
Transformation
What we see as dying caterpillars are often evolving butterflies. A transformational post is that one which is hard to forget by those anyone who reads it.
It normally contains a profound message, which is sometimes illustrated by an unforgettable story.
It always contains elements of survival against all odds and it always change the life of one who reads it.
Few Posts on Steemit are transformational and it is up to you and me to change that.
If you want your readers to always track your blog for new post (Hey @sandstorm). then creating posts with clear destinations is a must and it is something worth learning.
So bookmark this post and always come back to it for guidance as you start the journey of enchanting your readers.
Thanks For Reading
You can share your thoughts in the comments below
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