One of the reasons we are told why the price of steem has not gone to the moon yet is that no one knows about it.
There are many ways that a new social media platform gets known - word of mouth of course being the hottest one.
Even in the best of times, a new platform will need more than just personal recommendations. It will need publicity, marketing and coverage in the press and media.
If you are very lucky a new platform will generate sufficient media coverage organically.
If not you need PR. And in an ultra competitive market like social media you need that PR to be smart, you need it loud, you need it often, you need it everywhere.
I am sure I will hear... "We are not ready for it yet. We are still in beta. Just wait for SMTs."
If you wait too long, it gets harder and harder to be heard.
The competitors have already boarded the bus just behind, and are catching up fast. Should steem wait til they have arrived and taken all the best seats in the restaurant?
So I thought I would take a raincheck on what media coverage steem is picking up around the world.
My methodology for this is quite coarse - Google Alerts - but from past experience it is quite effective for a top level overview.
I have been monitoring these key words and phrases for several weeks :
* steem | steemit | "Smart Media Tokens" | "Ned Scott" | dlive | dtube | "dsound"
Below is all that I have picked up for the past 7 days.
I have divided the coverage into a few pertinent sections to help you absorb the information more quickly.
Real Coverage about steem or steem related projects
29 Mar '18 | Forbes | Is Crypto the Future of Film Funding?
“The HardFork series is one of the first projects of its scope to take this nontraditional, decentralized fundraising path,” explains Karr, who early on saw cryptocurrency’s potential for his projects. “For HardFork, Steemit.com was an obvious place to start with our community building and initial funding; it’s where we raised our incubation money.”
Steemit.com is a cryptocurrency-backed social media platform where artists earn money for content they post. The team raised an initial 30k on the platform by creating and sharing content, which was enough to produce a teaser trailer. The teaser debuted at Steemit’s annual conference in Lisbon, Portugal last November, where it received tremendous audience support.
30 Mar '18 | UTB - Use The Blockchain | What is Steem – How Bloggers Can Earn More Than $100 Per Day (press release)
Cryptocurrencies are not going anywhere, in fact, they are here to stay and revolutionize everything around them, like the case of social media; a field in which cryptocurrencies have been trying to get into for a bit of time now.
Apparently, the waiting is over, and the incursions in the social media are a reality now with the social network Steemit, a platform based on the blockchain, that in addition to providing its users with privacy that no other platform has delivered yet, it also awards them with incredible benefits, including money.
Passing Mentions about steem or steem related projects
29 Mar '18 | BusinessKorea | For Rewards To Content Creators - New Services Link Directly Creators and Consumers via Block Chain
According to the block chain industry on March 28, services such as "Steemit", a blog-based service provider, have been making debuts and provide creators with virtual money as rewards. One puts up articles or photos on Steemit like a blog and users click the “Like It” symbol. The more “Like It” clicks a creator receives, the more cryptocurrencies can the creator receives as rewards. When Steemit was born, many bloggers moved to Steemit. It is said that it is attractive that creators can earn profit via virtual money according to readers’ evaluation of articles rather than attracting ads.
APPICS coverage that mentions steem, steemit or SMTs
25 Mar '18 | The Merkle | New Social Media App on the STEEM Blockchain Hopes to Bring Crypto to New User Base (Sponsored Article)
A company planning to be the first to use Smart Media Tokens (SMT) on the highly-rated Steem blockchain is aiming to bring cryptocurrency to millions of new users by paying them to use social media.
APPICS is following in the footsteps of others who have used crypto to reward those who post popular content, but will completely revolutionize the concept by paying ordinary users as well, returning the value of the network back to the content creators and curators.
With a pre-sale worth $1.5m that sold out in 26 minutes on December 26, and a currently active bounty program where early adopters can earn free XAP tokens, APPICS claims to be the first to use Steem’s Smart Media Token (SMT) as the base for its tokens. It will run on the Steem blockchain, which emerged as one of the highest rated by Weiss Rating recently.
25 Mar '18 | Coin Telegraph | Social Media App to Reward Users For Their Time With Cryptocurrency
APPICS is going to be established as one of the first Smart Media Tokens (SMT) on the Steem Blockchain, where the concept of transforming likes into cryptocurrency has already been explored through the Steemit platform.
Auto-generated steem market/price (spam) content (examples only)
29 Mar '18 | The Enterprise Leader | Steem One Day Trading Volume Tops $3.40 Million (STEEM)
31 Mar '18 | Stock New Times | Steem Dollars (SBD) Trading 23% Lower This Week
01 Apr '18 Register Journal | Steem Dollars (CRYPTO:SBD) One Day Volume Hits $780,996.00
02 Apr '18 | MaconDaily | Steem Dollars (CRYPTO:SBD) Price Hits $1.51 on Top Exchanges
EOS coverage that mentions steem, steemit or SMTs
26 Mar '18 | Born2Invest | New cryptocurrency EOS bounces back while Bitcoin struggles
Dan Larimer is the brainchild behind EOS. Known for his work with cryptocurrency exchange, BitShares, and Steem, Larimer has built a reputation for creating solutions via cryptocurrency.
Steemit has provided some things people need to know about EOS. The app has chat groups, collectively named EOS Telegram, in different languages. There will be no pre-mining of its tokens, and it targets a supply of one billion.
29 Mar '18 | Crypto Currency News | Cardano [ADA] vs. EOS – Who Reigns Supreme?
After the two years of launching BitShares, the programmer fine-tuned blockchain technology to support a decentralized exchange and Graphene was born. It currently powers the new and improved BitShares and Steem. Larimer is also the creator of the delegated proof-of-stake (DPos) consensus protocol.
Larimer is the co-founder of Steemit, Inc, being the primary architect of the Steem blockchain and cryptocurrency. He stepped down from his CTO position in March of last year.
30 Mar '18 | Crypto Globalist | COIN & TOKENSEOS (EOS) Hits the Headlines with Good News
The EOS founder, Dan Larimer is a blockchain guru and as astute cryptocurrency enthusiast. He is also behind the Steemit (STEEM), a blockchain social network that rewards contributing participants on the platform. EOS is one of his most ambitious brain-child and has the die cast for its future.
Coverage about other Crypto Platforms that mentions steem, steemit or SMTs
26 Mar '18 | BestTechie | Synereo gives content creators more than just likes
Steemit, a platform that allows bloggers to earn cryptocurrency for the posts they contribute, is another company who understood the direction the industry is moving in. Both Synereo and Steemit understand where the success of the internet stems from, and the importance of allocating reward to the content creators rather than just the platform creators.
30 Mar '18 | CoinJournal | Can Minds Capitalize on Facebook’s Failures ?
On Steemit, a Reddit-like site that uses two different cryptocurrencies to reward content creators, there have been accusations of centralization leading to favoritism. On Steemit, holding one type of crypto determines how influential your likes and shares are and therefore how much of the other cryptocurrency you earn.
So that's all that Google Alerts has picked up in the past 7 days.
I am sure some has been missed. Of course I am only picking up English language news. And I am only picking up print and online media coverage.
I thought there would be more.
This low level of coverage suggests there is no PR activity at steemit inc. If there is it doesn't appear to be making much of an impact yet.
Discuss...
You might also be interested in some of my other posts :
SteemRadio - schedule of all the steemit radio shows - week beginning 2 April 2018
Steem can wait, I need to grow
Five Ways to Fix the Witness System
Pennsif's Alternative Lifestyle Show - Friday 30 March 2018 - Part 2 with guests @cahlen, @nairadaddy and @ura-soul
Pennsif's Alternative Lifestyle Show - Friday 30 March 2018 - Part 1 with guests @furius and @goldendawne
Time for a Steem Springclean - part 1 - Follows, Discords and Witnesses
SteemCampUK - Saturday 7 April 2018 - Birmingham - looking forward to meeting more UK steemians
SteemRadio - schedule of all the steemit radio shows - week beginning 26 March 2018
MSP The Alternative Lifestyle Show - Friday 23 March 2018 - 'A View from the Ozarks' with @papa-pepper, @awesomehomestead, @armadillocreek, @borrowedearth, @freedompoint, @rockybrookfarm and HomesteadCrossing [recording]
MSP Waves Radio - My Life in 8 Songs - Guest list for Thursday 22 March - @princessmewmew, @techslut, @simgirl
We received a beautiful gift of Koki handmade cosmetics from @kokibyivana
MSP Waves Radio - Pennsif's Alternative Lifestyle Show - Friday 16 March 2018 - @wwf and the Stewards of Terra Mater [recording]
[ graphic by @pennsif ]