Apple Keynote 2017: iPhone 8, iPhone X, iOS 11 AppleTV 4K, AR, Apple Watch series 3, iOS 11, AirPower wireless charging mat.

Making the technology & the interface disappear.

       Apple's design goal is to make 
       the technology & 
       the interface 
       disappear.
       Tim Cook 

iPhone 8, iPhone X, iOS 11 AppleTV 4K, AR, Apple Watch series 3, iOS 11, AirPower wireless charging mat.


Taking aim at Android?

10th anniversary iPhone.

  • iPhone X launched.
  • Adds wireless charging to iPhone 8
  • Announces iPhone 8
  • New Apple TV handles 4K
  • Apple Watch series 3: pricing begins at $400
  • Touts AR
  • Ramps up retail

iPhone X

      iPhone ten
      Where the puck is going to  be.
  • FaceID on iPhoneX
  • Neural engine to process face recognition
  • FaceID works with Apple Pay & third party apps
  • iPhone X pricing begins at $999

AirPower

AirPower wireless charging mat.

Ten years ago.....


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