What is Social Capital?
It is proven over and over again that working with others is often the only way to massive success in business and all aspects of life. The best companies and people have been built with others by their side. Rarely does any one of us have all that’s required to succeed with the complex tasks we face every day in this turbulent world. Through building social capital we can achieve this in our own independent world.
What is social capital? It is a term regarding influencers that can give you help, authority, consent, or cooperation when you need it to penetrate people, risky, complex, daunting new tasks or require behavioral change in your peers. The power they bring is what they call social capital and in some circumstances they can help make change predictable where without it, it may not have been possible.
We must learn to identify and persuade important opinion leaders to give us the much needed influence when we need to get our job done, get attention, or create a better reputation in our world.
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Leveraging Leaders Reputation
An example of this is why many political leaders or successful leaders, and anyone gaining trust or wanting to increase their reputation, rub shoulders with other top influential leaders. Country leaders creating friendships with other country leaders, business leaders with other top business leaders. This gives you trust with their core group of people to listen and respect your wishes more.
This is why you see many new business leaders and top ones rubbing shoulders with top ones in the game. It gives them influence themselves; it is a way of leveraging their social capital to give them some more themselves.
People Listen to their Peers
The majority of people, public communities usually discuss openly with others before they change behaviors in many circumstances. A lot of times the influence to change or stay the same comes from one particular or a small handful of people that have the reputation already. This is where social capital can come into play to help break through these heavy resistances. Major influencers or opinion leaders can penetrate even the toughest habits of others to get them on board.
This relates to Mentors and Coaches
This can also relate to learning a skill such as tennis, marketing, whatever it may be. The need for influence or advice on how to change our behaviors or adapt to a new way is often needed from a pair of outside eyes. We usually have a hard time listening to the average person because we do not want them to be better than us; it is usually just an ego thing of us not wanting to be wrong.
When you have a mentor, manager, parent or coach instruct you on what to do, give you critical criticism, it often is easier to listen to the person that has the reputation and you let down your guard and allow for yourself to be open to their criticism.
This is another reminder to understand influence and the needs of others and ourselves. We all have the desire to be accepted, respected, connected and that really pulls at human’s hearts. Managers, parents, and coaches learn how to adopt this awesome power, and can change just about anything. Use these tips to know how to apply it to your life to build influence where you want.
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